The maker of toy robots is emptying its inventory or licensed Disney products and won ' t be producing more, CEO Paul Berberian told The Verge on Monday.
So that's it for BB-8, evil twinand .
Sphero's three-year partnership with Disney is coming to an end as the company has found the licensed-toy business too resource-intensive. Berberian said sales of the robots were brisk in the immediate aftermath of the movies they were tied to, likeand but their popularity ebbed greatly as the movies left The pop culture limelight.
The report is backed up by the toys' listings on Sphero's site. "This is a legacy product and no longer in production," reads the note attached to all its licensed Disney robots.
Sphero will keep supporting the apps linked to its licensed products for two years or more, Berberian noted. .
The Boulder, Colorado, company will continue tosince products
Sphero did not immediately respond to a request for comment.
: By someone who (gulp) has never seen it
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