Sphero has suggested that it comes from the licensed product game, but today, CEO Paul Berberian confirmed to The Verge that the company eradicated its remaining licensed inventory and will not rebuild the offer. This means that the company will not produce more BB-8s, R2-D2s, Lightning McQueen cars or Spider-Mans. The listings for all the games list them as "older products" that are no longer in production. App support will continue for "at least two years, if not anymore," berberian says.
The Disney partnership lasted for three years, but eventually the licensed toy business needed more resources than it was worth, berberian tells Verge . These toys sold well when they were released with a movie, but the interest went off with the time when the film became distant, he says. The company still sold "millions" of BB-8, but company data show that the games were not used much after the original game time and eventually put on shelves.