Magic Leap is finally here.
After seven years of rumors, speculation and hype (not to mention $ 2.3 billion in funding from big companies like Google), Magic Leap started selling this week a genuine product you can buy. 19659002] And I'm here to do a magic trick for myself: I'll make your misunderstandings about the Magic Leap disappear!
Hardware Pack Detail
Magic Leap One Creator Edition is available on the Magic Leap website for $ 2,295. The headset weighs just under a pound and comes in two sizes based on head size and eye spacing. Both sizes come with removable, variable size and shaped nose and pan rests. It takes about three hours of battery life.
In the box you will get the headset, Control handheld input device, Lightpack data packet, a fit kit setup kit, charger, quick start guide and one year limited time limit. warranty.
Lightpack is the "computer" part ̵
The controller is a fairly typical VR-type single-hand peripheral that provides haptic feedback. It has a trigger, another button over the front cover, a home button and a round touch pad surrounded by 12 multicolored LED lights.
The Magic Leap One headset does not fit the prescription glass, but the ability to insert the prescription lenses option comes. (Unfortunately, the headset will not be able to physically accept recipes that require particularly thick lenses.)
The Magic Leap store also sells a $ 60 hub for transferring data to a computer and charging the battery. a fix for $ 40; shoulder straps for $ 30; Extra Lightpack Chargers for $ 60; and extra controls for $ 290.
A "Professional Development Edition" costs $ 495, which is strange because both the "regular" and "pro" versions are actually for developers. It buys you an extra "hub cable" and a service plan called "RapidReplace."
To buy one, you must live or work in Chicago, Los Angeles, Miami, New York, Silicon Valley or Seattle. Elsewhere in the United States, you can book and hope for the best. Magic Leap has not announced any timing for sale outside of the United States
Magic Leap delivers. Literal. The company will bring the new device to you, customize it to your face and set it up for you for free using their "LiftOff" service. Like Lenscrafters it takes about an hour. ("LiftOff" service is offered in partnership with a company called Enjoy, founded by former Apple reseller Ron Johnson.)
Magic Leap also announced some core programs: These include a 3D browser called Helio, a video app called Screen and an app for avatars called Social. They have also released new demos.
The Magic Leap Experience
The biggest difference between the experience of using Magic Leap One devices and YouTube demos are 3D, which is impressive – and in some way superior to VR 3D.
In VR, everything is in focus all the time. However, in Magic Leap, technology makes your eyes focused when switching from a close object to a long, so 3D is convincing.
Magic Leap One shows you a narrower field of view than the usual VR experiences. Computer-generated objects appear only in a small part of the room. Magic Leap emphasizes that there is a "cone" of vision. Close objects must be small. But you can see a lifetime dinosaur if it's far enough away.
A depth sensor continuously scans and mapping the room and objects into it so that the content can "interact" with the room. For example, virtual animals can jump off the floor and on a chair – or behind it. Small buildings on a table look like they are firmly anchored to the table, even though you walk around to see them at different angles.
Like Microsoft's HoloLens, the device changes its space map over multiple passes, and stores these maps in the cloud for future use – included for use by other users with their own Magic Leap One headset.
Critics and reviewers say that the Magic Leap One experience is overall superior to Microsoft HoloLens, which is also not impressive either. surprisingly, given that HoloLens was delivered two years ago.
Make the Leap of Business
Everyone, including probably the Magic Leap, seems to think that Magic Leap is about fun and games. But it will not be. Magic Leap is far more likely to excel in the business area, as well as in health care, design and military markets.
I think the Pentagon will buy these with the truck. Consumers? Not so much.
It may surprise you because almost all the "content" we have been shown so far is confectionery. The demos are: Fish swim through the air, sci-fi experiences like playing music by running your fingers through what looks like electric sea grass and 3D doodling, flying plates, dinosaurs and a little Lebron James dunking a basketball.
Eyegood is not a state of use, but. The demos are designed for two purposes: to showcase different technological capabilities and to make you go "wow."
The "wow" factor lasts for about 10 minutes. So what?
Of course, some actual consumption cases are demoed.
Well, no. It's unrealistic because hardly any consumers want Magic Leap headphones.
Magic Leap is too expensive to get significant numbers of players, for example. At today's price, it's 10 times the price of an Xbox and five times the price of an Oculus Rift. And it will not have a large library of games available for years.
Sure, the price could come down, but there is no reason to believe it will. The development version of the Oculus Rift was cheaper than shipping consumer version.
As mixed reality games appear, VR games will already offer much higher resolution and far more discouraging experiences that will be preferred by players – at lower cost.
And Magic Leap headphones are not for casual use. It takes about an hour for a knowledge expert to fit the headset (similarly, for the same reason, optometrist glasses choose). And this process must take place for each new user. It is not a consumer-friendly proposal.
Magic Leap is sent Wednesday, and reviewers are already running it. Just look at the headlines. The Verge called it an "erroneous insight into the wonderful future of mixed reality." Fast Company said that "much of the excitement and ball factor around Magic Leap is now gone."
What happens is that the same reviewers have tried HoloLens, VR and other enlarged reality products for a few years. Because the novelty of all this is gone, "Magic Leap" does not "blow them away."
Naysaying is not based on market analysis. It is based on observations from a few jaded journalists who are keen to appear as skeptical critics.
They answer the question: "How do I feel a professional gadget fan about this?" Not: "What are the real applications for this for people or companies willing to pay for it?"
So I answer that question: Magic Leap is the ultimate meeting technology. Here is why.
How to Mix the Real Estate
To understand Magic Leap's appeal to businesses, governments and other organizations, you need to understand their actual benefits beyond the visual experience.
The most powerful of these is multitasking
Magic Leap operating system is called Lumin OS and is based on the Lumis Core Linux kernel. Lumin-native apps can be multitask, but those made with 3D engines like Unity and Unreal (also supported by Magic Leap) can not.
Developers can create four types of Magic Leap programs.
The first is landscaping, and they perform in which Magic Leap calls 2D prisms. They are like "windows" for desktop computing, but they live in 3D space, which is to say that if you go to the page they are no longer facing you. These include video monitors, desktop-like app windows, floating buttons or icons that start things when you hit them in the air and others. (It should be trivial to transfer existing desktop PC applications and mobile apps to Magic Leap landscaping applications.)
The other is 3D prisms, where you create 3D objects or experiences that operate within a limited, invisible 3D space. These "prisms" can be placed and placed in the room, and they maintain that direction. Imagine an aquarium full of water that contains fish but without the aquarium or the water. The fish would swim in the 3D room, but would be limited by the invisible aquarium, which itself is placed in the room.
The third type of app is an "immersive" app. Instead of being contained in prisms, these apps live throughout the room, interact with furniture and other objects therein. These are the "wow-factor" game games that currently dominate the demos.
And the fourth and most interesting type of Magic Leap apps are called casting apps. These are 3D prism apps shared by multiple people in the same room. If two people face each other and there is a virtual car between them and a person looks at the front of the car, the other person can look at the back of the same car. Everyone can walk around and everyone sees the car in 3D room as if it were really there.
"Killer app" for Magic Leap combines the first app type with the last one. Imagine any kind of meeting where everyone in the room sees the same 3D virtual object, stage or concept. This can be displayed on a boardroom or on stage to a large meeting room.
The presenter can open an unlimited number of 2D monitors to increase the 3D information. Each participant can have their own 2D windows visible to themselves, with notes, emails, web searches – all they need.
The Magic Leap Ones notoriously narrow "cone" of content is fatal for games but no problem for meetings where the whole point is focusing attention.
One way to think of Magic Leap's ability to offer multitasking 2D monitors is to imagine a world where PC monitors were free. How many will you use? Where do you want to put them?
Magic Leap tech will not tense players or consumers. But it can completely transform the quality of meetings and work in a few years.
While Magic Leap sells the first version now, the company is working on the next two versions, which is expected to be much smaller and easier. Magic Leap Two will probably be targeted at consumers and support 5G.
I think Magic Leap Three will be the one for businesses. And it will be murderer.