- Sony has announced its new range of Bravia 4K and 8K TVs ahead of CES 2021.
- The new smart TVs have a processor upgrade, HDMI 2.1 ports and the new Google TV user interface.
- Sony will announce the price and availability of the TVs this spring.
Every year at CES, Sony announces a new series of TVs that then seep through the year to different markets. This is Sony’s best foot forward and is the company’s most important set of premium TVs that go head-to-head with rivals from Samsung and LG.
This year, Sony has announced a number of 8K LED, 4K OLED and 4K LED TVs. Below is an overview of all model numbers and screen sizes:
- Master Series Z9J: 85-inch, 75-inch 8K LED TV
- Master Series A90J: 83-inch, 65-inch and 55-inch OLED TVs
- A80J: 77-inch, 65-inch and 55-inch OLED 4K TVs
- X95J: 85-inch, 75-inch and 65-inch 4K LED TVs
- X92 and X90J: 100-inch, 75-inch, 65-inch, 55-inch and 50-inch 4K LED TV
At the core come all the new Bravias with the new XR processor. Sony is finally moving forward from the X1 Ultimate that powered the flagships for 2019 and 2020 to a new “cognitive processor” that promises to improve image quality in real time by focusing on specific zones in a scene.
As TV sizes go up, Sony says that our brain does not see the entire screen and instead focuses on parts of it where the action takes place. So in a close-up, the new XR processor will make an effort to deliver the most realistic skin tones. In wider images, it will focus on different elements of the scene and enhance them to draw viewers in.
Unfortunately, we do not get a chance to really see this in action since CES is virtual this year, but Sony TVs are some of the best in the market in terms of picture quality, and we do not expect these new flagships to disappoint. .
Related: The Best 65-Inch TVs – What Are Your Options?
The next major upgrade comes in the form of HDMI 2.1 features across the board. All five new Bravia XR models have 4K 120 fps inputs, variable refresh rates, an automatic low latency mode for games and e-ARC. These were previously only available on last year’s X900H 4K LED model.
Another notable addition is the new Google TV UI. The updated Android TV skin is currently only available on the latest Google Chromecast. Sony’s new Bravia series will be the first in the world to have the Google TV user interface, which means you can expect to get customized content recommendations, create watch lists and basically have a more intelligent media center in your living room compared to your current Android TV.
Elsewhere, the new Sony TVs have hands-free Google Assistant as last year, compatibility with smart speakers including Amazon Alexa devices, and a new Bravia Core streaming service that delivers content from Sony Pictures and some IMAX-enhanced movies.
Sony will announce the prices and availability of the new Bravia XR models sometime this spring.