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Home / Technology / Sony’s LED Bravia TVs with ‘cognitive intelligence’ start at $ 1,299

Sony’s LED Bravia TVs with ‘cognitive intelligence’ start at $ 1,299



Sony’s latest trick for Bravia TVs is something called “cognitive intelligence” that can enhance parts of an image depending on what is happening. The first 4K TVs it released with the technology were advanced OLED models, but they started at $ 2999 and went up from there. Now Sony has unveiled its first LED models with Cognitive Processor XR, and they are much cheaper.

The X90J is the premium OLED model and is available in 50-, 55- and 65-inch sizes at $ 1,299, $ 1,499 and $ 1,799, respectively. These offer Cognitive Processor XR, although cinephiles are likely to turn off to see the content as intended by the creators. They also deliver 10-bit (billion) colors and full array LEDs, although Sony did not specify the number of zones.

Of course, they have HDR support for HDR1

0, HLG and Dolby Vision, and offer HDMI 2.1 ports that allow 10-bit 4K at up to 120Hz for a superior gaming experience. All sets have Google TV for Netflix, Disney + and other streaming content, along with Sony’s own Bravia Core streaming service that promises 4K at up to 80 Mbps. It enables “almost lossless” quality comparable to 4K Blu-ray discs, according to Sony.

Sony's LED Bravia TVs with 'cognitive intelligence' start at $ 1,299

Sony

Sony also introduced the budget-oriented X80J series (above), with 43- and 50-inch models for $ 749 and $ 849 respectively. These kits lack cognitive intelligence features, full-array dimming and other features, but still give you Google TV and 4K upscaling. All the new sets are now on pre-sale at B&H Photo Video and other authorized dealers, although Sony did not specify exactly when they would ship.


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