When Sony teased AirPeak late last year, it did not give us much to go one. We knew that the consumer electronics giant was finally getting into the drone business – but beyond that, not much else. Just a dark image or two from a piece of UAV.
At CES this week, the company finally prepared to show off a little more. “Today we are going to introduce a product that integrates AI and robotics,” said CEO Kenichiro Yoshida in an announcement video, “designed for adventurous creators.”
The drone is designed to carry Sony’s own image processing technology – especially the Alpha series of mirrorless. And although it is large compared to what we are used to seeing on the consumer side from companies such as DJI, Sony says that it will be the smallest drone on the market that can be equipped with cameras.
In addition to the announcement, the company also debuted the recording of the drone in action, along with video taken with the built-in camera. The drone was flown through snow and managed to capture some beautiful, stable footage, all things considered. Also noted: The car in the video is the Vision-S concept the company presented this time last year.
The system seems to compete with some of the more pro-focused models. DJI has that market under lock and key – along with virtually all drone categories. Although DJI owns a majority stake in Hasselblad, Sony’s system looks like a proprietary, custom-built design. It can certainly be a bonus from a compatibility standpoint, although it does not seem like you will be able to swap Alpha for different cameras.
The company is targeting a spring release for the system. No words yet about prices.