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Sony starts selling PS5 in China

Sony has officially launched the PlayStation 5 in China, giving players in the country the chance to get one without having to pay more than twice as much as the retail price. According to CNBC, Sony has already started taking pre-orders for the console, which will be sold in the Chinese market on May 15. The disc version will give buyers back 3,899 CNY ($ 603), while the digital PS5 will only cost them 3,099 CNY ($ 479). The prices of both options are a bit higher than in the US, but fans in the country have had no choice but to buy the consoles from the gray market at inflated prices before this anyway.

The gaming giant originally released the PS5 back in November 2020 and has since sold 7.8 million units, according to the latest earnings report. However, China̵

7;s long approval processes and strict protocols prevent console manufacturers from making their products available in the country on their global release date. In fact, Microsoft has not yet announced when the Xbox Series X and Series S will be available in China, although they received security clearances for the hardware to be released in the country by the end of 2020.

It remains to be seen whether the situation will change for gaming companies in the future. Which CNBC remarks, official releases for game consoles have only been possible since 2014, after the country lifted a 14-year ban on foreign-made consoles. So far, there has been a strong demand for the PS5 in China, and it has resulted in a booming gray market with dealers importing consoles from Hong Kong and Japan.

How the PS5 performs against the Nintendo Switch in the country – the most successful console to date in China – depends on several factors, including game availability. The country has strict censorship laws, which prevent developers from releasing their games to Chinese fans. Sony confirmed at least three games for the market for now, namely Sackboy, Ratchet and Clank and Genshin Impact, which is a popular title by a Chinese developer. The game titan is also working with the local company Ultizero Games on a PS5 game with the title Lost Soul Aside.

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