Sony increases the price of its over-the-top pay-TV service PlayStation Vue with $ 5 a month for all four-tier customers, announced today in a blog post. Sony does not give a concrete explanation for the price increase, other than awarding it to "rising business costs." PlayStation Vue's cheapest plan, called Access, will now cost $ 44.99, instead of $ 39.99, a month, while the most expensive Ultra package will now cost $ 84.99. Sony removed its cheapest Slim package last July.
Sony, like other pay-TV vendors, is likely to increase the economic pressure of licensees, which may increase licensing costs for living content and other lucrative forms of entertainment that allows subscribers to subscribe to services such as Vue . Earlier today, AT & T announced a $ 5 price increase to DirecTV Now service, following similar price increases from Sling and YouTube TV in recent months.
"On PlayStation, we always review the PS Vue service to ensure we provide a convincing value to our customers. Unfortunately, we need to increase the price of our multi-channel plans to keep up with rising business costs and enable us to continue to offer a better way to see the best in live sports, entertainment and news, "read the post, written by Vue boss Dwayne Benefield.
The price increase will take effect July 24th for new customers. Current subscribers will not see the change to the first billing period after July 31
Released in 2015, Vue Sonys answers to Sling and other skinny package packages offer a more limited alternative to full-featured cable TV at a reduced price. Starting last year, the service counted more than 400,000 subscribers, and it is available on virtually all major set-top platforms, as well as on PlayStation consoles, mobile and Mac and PC. Pricing is an influential difference between competing services, and even small price increases can have a major impact on subscriber numbers and a new customer's willingness to choose an alternative service.