One of the challenges that some future TikTok rivals have faced is that they often lack the same robust set of content creation tools, such as filters, effects, and tools to transform other people’s content – such as TikTok’s Stitch and Duet, for example. It now appears that Snapchat is working to fix the latest issue, but then it has been discovered to work with a TikTok Duets-like feature called “Remix”, designed to respond to Snaps. This feature will allow users to create new content using friends’ Snaps – a “remix”, that is.
Initially, the feature will allow users to respond to a friend’s story with a remixed Snap. To do so, you can record your own Snap with the original while it plays ̵
The feature, which Snap confirms, has launched in remote testing, follows Instagram’s public test of a similarly called “Remix” feature focusing on Reels content. (It had also tested a version for Stories as a first step.)
In the case of Instagram, the company explains that Remix allows everyone to create an Instagram Reel where your video and theirs play side by side. This is essentially Instagram’s own version of TikTok Duets, a tool often used to interact with other TikTok users’ content. In Duets, TikTok users can sing, dance, joke or play along with another user’s video; cooks other people’s recipe; record reaction videos; boost videos from lesser known creators; and more. It’s a central part of what makes TikTok feel like a social network, rather than just a platform for more passive video viewing.
Last fall, TikTok announced that they were introducing several new layout options for Duets in addition to the left-right layout, including a new top-bottom layout, a special “react” layout and a three-screen layout.
Some of the same Duet formats and others now also appear to be considered by Snap.
In the Remix feature, Snapchat users get a screen where they can choose from a variety of options to combine Snaps – including side-by-side and top-and-bottom formats, as well as others whose content is overlaid or where you can respond to a Snap.
According to reverse engineer Alessandro Paluzzi, who first spotted the add-on, Remix also offers a way for users to tag friends or other people they want permission to either remix or share Snap via a new toggle switch.
It seems that users will be able to access the “Remix” feature from the same menu where you can currently report a Snap or send it to others.
Of course, this menu is also available from Snapchat’s new TikTok competitor, known as Spotlight, which was launched last year.
Although Remix was first tested among friends, we understand that it is expected to get to other parts of the Snapchat app in time. And most likely this will include Spotlight. Like TikTok, Spotlight offers a video feed filled with short, entertaining videos that you can flip up and down, often set to popular music – thanks to Snap’s music industry deals. This will be a natural fit for Remixes, as it is a common way for users to interact with each other’s content to create a dialogue.
Snap confirmed with TechCrunch that it is starting to test Remix on its app.
“I can confirm that externally we are testing the ability to respond to a friend’s story with a remixed Snap,” a spokesman said. “It allows you to build on your friend’s Snap while recording your own next to the original while playing for contextual conversations on Snapchat,” they noted.
The company does not offer an ETA for a broader rollout at this time.