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Home / Technology / Snap Inc. (NYSE: SNAP), Apple Inc. (NASDAQ: AAPL) – Snapchat risks Apple’s anger over skirt attempt

Snap Inc. (NYSE: SNAP), Apple Inc. (NASDAQ: AAPL) – Snapchat risks Apple’s anger over skirt attempt



Snap Inc.. (NYSE: SNAP) risks anger Apple inc. (NASDAQ: AAPL) over exploring ways to hide the iPhone maker’s new privacy policy that is expected to be rolled out in the coming weeks, the Financial Times reported on Friday.

What happened: Snap, parents of the Snapchat messaging app, explored ways to collect data from companies that analyze whether people have responded to ad campaigns, according to the FT report, which cited internal company documents.

Snap reportedly hoped to cross-reference the data with its own user database and then track users, in a technique known as “probabilistic matching.”

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While Snap acknowledged that it had been running a probable matching program for several months to test the impact of Apple’s new policies, the company indicated that it planned to discontinue the program after Apple introduced the changes, according to the report.

See also: Snapchat parents to launch AR glasses and a drone, further hardware push: Report

Why it applies: Apple’s upcoming privacy changes will give users more privacy from mobile advertising, but are unpopular with app developers, many of whom are small businesses. The new feature will require apps to get permission from users before tracking them, according to Apple.

Snap is not the only company that has reportedly explored Apple’s new privacy policy to continue tracking users without their permission. It was reported last month that Apple warned Chinese app developers and technology companies to circumvent the new privacy policy.

Five of China’s largest technology companies, including Baidu Inc. (NASDAQ: BIDU), Tencent Holdings Ltd. (OTC: TCEHY) and ByteDance is said to test or implement CAID, a system developed by the state-sponsored China Advertising Association, to identify and track users in the future. Other proposed solutions allegedly use a process known as fingerprinting.

Facebook Inc. (NASDAQ: FB), the second largest recipient of advertising revenue after Alphabet Inc. (NASDAQ: GOOG) (NASDAQ: GOOGL), had bitterly criticized Apple’s privacy policy changes for several months, saying the changes could affect targeted advertising on the platform. However, Facebook CEO Mark Zuckerberg said last month that the rule changes could benefit his company if more companies decide to sell goods directly via Facebook and Instagram.

Price action: Snap shares closed 4.2% higher Thursday at $ 54.49, while Apple shares closed 0.7% higher at $ 123.00.

Read next: Microsoft Tightening Tentacles Around Pentagon With $ 22B AR Headset Deal, says analyst

© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.


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