This summer, Huawei replaced Apple as the second largest smartphone manufacturer in the world, behind Samsung – a claim it's held on as we moved into fall. That's not something that happens overnight, nor is it the result of one game-changing, must-have product. In fact, Huawei has historically failed to create anything truly memorable or compelling. Hun succes heeft meer been een product van churning out bevredigende smartphones bij hoge volumes.
Het bedrijf is strangely transparent en unabashed wanneer het komt bij apparaatstrategie. Last year Huawei launched, well, a MacBook. Sorry, MateBook. In de afgelopen zes maanden is het ook goed geklonkt op de Google Home en Apple HomePod smart speakers, althans in terms of general design. For, inspiration Huawei looks at what other consumer-tech brands are doing and then gives the people what they want with a Huawei remix.
This trickle-down effect is more subtle in the smartphone space. Two oversimplify, every handset is a puzzle of screen, cameras, processor, battery and shell. Men jeg kan ikke telle det mange ganger en kollega eller jeg har sett en Huawei-telefon og sagt noe lignende, "Oh, so it looks a lot like the [insert Samsung model here]." Or "the bokeh feature is just like the iPhone Portrait mode," to give a more specific example.
This cat-and-mouse game is something all phone manufacturers play to some extent. Huawei just happens to be particularly good at it. That's why it's now No. 2 ̵
Back in 2016, Huawei partnered with Leica, which was a child of a big deal. Leica is a well-respected, extra-premium camera company – in other words, not the kind of brand you expect to associate with smartphones. Nothing really changed though. There was no big shift in perception, though we did start taking the Huawei camera experience more seriously – even if the most notable feature was monochrome sensors and the native black and white scenes it could paint.
Last year, Huawei wheeled out a couple of routine devices – no change there then. Men denne gangen, P20 Pro var bekendt, og det virket som en plutselig, Huawei really came to play. It was easily the best device the company had ever made and arguably the best Android phone on the market, period . Beneath that gorgeous, unique Twilight finish, it was a flagship through and through.
It did not just measure up against the iPhones and Galaxys though. Its triple camera system basically set a new standard for smartphone photography. Huawei had become the benchmark for once, and it would not turn out to be a random fluke either.
Cut to fall flagship season, when we saw new handsets from Samsung, Apple and Google. The Galaxy Note 9, new iPhones and Pixels are all great smartphones in their own rights, and there's enough variety in their design and ethos to make one of them a great buy. And then Huawei launched the Mate 20 Pro.
It took everything good about the P20 Pro and improved on it. In addition to its curvier, more-refined design, Huawei somehow tweaked the multicolor Twilight finish to make it appear even more luxurious. The Mate 20 Pro's triple camera system includes a new ultra-wide-angle lens for almost instant panoramas. Throw in Huawei's latest processor and we have another flagship that goes beyond being merely competitive.
Huawei went beyond its rivals with features like an in-display fingerprint reader – a rare sight outside China. The Note 9 and Pixels stuck with traditional sensors while Apple gave up on Touch ID awhile back.