With today's announcement from Atlassian that it sold the IP assets of its two business communication tools, Hipchat and Stride, to Slack, it closes one of the earliest competitors in the modern business area. It was also a clear signal that Slack is not afraid to take on its giant competitors by forming important alliances.
The fact that the announcement came from Slack Co-founder and CEO Stewart Butterfield on Twitter only worsened that fact. Atlassian has a set of popular development tools like Jira, Confluence and Bitbucket. At this point, Hipchat and Stride had really become redundant for the company, and they sold IP to their competitors.
Not only was Slack buying the assets, and Atlassian effectively turned down these products. Atlassian also invested in Slack, a move that shows that it also throws its economic weight behind the company and forms an alliance with them.
Slack has burned it since it was launched in 201
Snack and products from their ilk like Workplace of Facebook, Google Hangouts and Microsoft Teams are trying to revolutionize the way we communicate and collaborate within organizations. Slack has managed to promote the idea of corporate communication that started early in 2000 with chat clients, advanced to Enterprise 2.0 tools like Yammer and Jive in the mid 2000s, and eventually developed into modern tools like Slack we use today in mobile -cloud era.
Slack has succeeded in succeeding in business because it does much more than provide a channel to communicate. It has built a platform where companies can plug in a variety of tools that they use every day to perform their jobs like ServiceNow for helpdesk tickets, Salesforce for CRM, and marketing data and Zendesk for customer service information.
This ability to provide an easy way to do all your business in one place without much exchange of tasks has been a sacred grail of varieties in the company for many years. The two previously mentioned iterations, chat clients and Enterprise 2.0 tools tried and failed to achieve this, but Slack has managed to create this platform and made it easy for companies to integrate services.
This has been automated even more by using bots, which can act as trusted assistants inside Slack, provide additional information and perform tasks for you on your behalf when it makes sense.
Slack has a world-wide valuation of over $ 5 billion right now and is on its way to any IPO. Atlassian may have thrown into the company's communication, but it has opened the door to get a part of the IPO action, while providing customers with what they want and form a strong bond with Slack.
Others like Facebook and Microsoft also have a strong presence in this room and continue to expand their products. It's not as if someone else shows signs of throwing up their hands yet. In fact, today, Facebook bought Redkix to improve its offer by giving users the opportunity to collaborate via email or workplace via Facebook interface, but Atlassian's consent is a strong signal that Slack is a leader here and they got a big boost with today's announcement.