Slack made a surprise announcement today that it acquired Hipchat, once a main competitor for his workplace chat service, from enterprise software giant Atlassian. As part of the partnership between Slack and Atlassian, Hipchat will close and the two companies will collaborate to transfer all its users to Slack. The same goes for Stride, the chat and collaboration successor to Hipchat that Atlassian launched last year.
In exchange, Atlassian gets a small effort at the start, while Slack pays an unknown amount over the next three years to fully acquire HipChat and Stride software stacks and user bases. The partnership comes in a central time for corporate chat software, with Microsoft raging competition with a competing product called Team that is available to 1
… • Atlassian creates a small but symbolically important investment in Slack • We commit layers on both sides to create deeper and more powerful integrations between Slack and the Atlassian family of products – there is so much to do here!
– Stewart Butterfield (@stewart) July 26, 2018
Prior to this partnership, Atlassian attempted to be competitive in the corporate chat room by moving its HipChat customers into a new team product, known as Stride. It offered audio / video conferencing and project tracking along with standard chat and other communication features. Unfortunately, like Hipchat, Stride failed to get the necessary thread to keep it profitable, especially as big corporate names as Microsoft entered the corporate chat room.
As with existing HipChat users, they have the opportunity to use the service for February, then they will be encouraged to surrender to Slack. Up to now, Microsoft claims that 200,000 organizations use law, while Slack claims 500,000 active organizations.