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Sign up for Spotify's $ 15 / month plan, get a free Google Home Mini-TechCrunch



Spotify has received a new campaign to entice users to sign up for a Premium Family Plan. Commit to $ 15 a month for up to six members, and the streaming service will throw in a free Google Home Mini.

It's an interesting promotion from Spotify and Google's growing partnership. Although Google's long had its own music playback service under the Play banner, it was not possible to put the world on fire. As such, the company has long let users choose the default service when setting up a Google Home device.

Spotify obviously has no form of smart home infrastructure by its biggest competitor, which puts the company in a disadvantage as it tries to maintain its market share, while Apple Music continues to grow. The agreement marks both a single promotion for Spotify and an attempt to help establish its place as part of the growing associated home ecosystem. For Google, there is yet another opportunity to get smart speaker at the entry level to more homes.

Also, hello, free Home Mini.

Both new and existing subscribers can benefit from the campaign, which runs through the end of the year.


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