In front of CES, Samsung announces upcoming updates of its two most stylish 4K TVs, The Frame and Serif. These are lifestyle styles that aim to make people think about what a TV can and should look like. They do not offer Samsung's best image performance – it's still reserved for the correct QLED setup – but they're definitely good at attracting the conversation at home.
The frame is upgraded with an improved image of its two two iterations. The 2019 model features Samsung's square-dot display technology for a wider HDR color palette. Aside from offering a better picture, Frame will now also come in a new 49-inch size. (The previous year's edition was in 43, 55, and 65-inch sizes.) Samsung marks The Frame to people who prefer their TV is not the central focus of a living room; It should be blended with your decor and look like a framed artwork when the TV is off. In art mode, the frame adjusts to a room lighting so the contents of the screen look natural. You can choose from hundreds of art pieces collected from several museums to put together your favorite screensaver playlist. Samsung "style =" object position: 50% 50% "data-upload-width =" 41
Samsung says this kind of welcoming design is important for thousands of years, and the company claims that the framework has been "very successful" – even surpassing its flagship QLED models in the mind of consumers who set style over most others.
As the 2018 set, the 2019 frame will include Samsung's One Connect box that separates all the major connection ports (HDMI, power, etc.) from the main TV and drives everything up to the frame via a single cable. And Bixby is built-in.
Serif goes even further than The Frame as a design declaration. It's a TV, according to a Samsung leader during a recent press release, "looks nothing like a TV." It can initially double like a piece of furniture; There is a shelf on top. A fabric cover hides the port range around back. For 2019, Samsung plans to offer it in three screen sizes: 43 inches, 49 inches and 55 inches. (The first model only came in a 40-inch size.) It also uses Samsung's QLED technology – never confused with OLED.
Samsung sold the original Serif at MoMA Design Store and high-end furniture stores instead of saying your local Best Buy. It was designed for rooms and environments where customers usually do not want a traditional television that breaks up the mood. Availability will extend to electronics retailers in 2019, so Serif should equally be included as The Frame.
These televisions are as much about aesthetics as they are function. But they each run Samsung's Tizen software and have the usual mix of popular streaming apps.
Specific prices and availability details must be provided; I would point them to sometime in the spring and they will go well over $ 1000. You must wait for CES for complete disclosure of Samsung's flagship 2019 QLED selection (and anything else the company may have planned in the form of MicroLED sets and other products). The new Serif and The Frame will be featured on the show, so keep up to date with Samsung's upgrades.