Home / Technology / Samsung’s new virtual assistant leaks online and shows a Pixar-like character

Samsung’s new virtual assistant leaks online and shows a Pixar-like character



Samsung’s new virtual assistant is named Sam and looks like a Pixar character, new promo photos reveal.

Brazil-based animation studios Lightfarm shared their renditions of Sam online this weekend before quickly taking them down.

Sam is likely to power Samsung’s Galaxy-powered smartphones and smart things like household appliances, as a replacement for Bixby, which Samsung unveiled in 2017.

Sam was also able to power Samsung’s first commercially available smart speaker, which has been frustratingly delayed since it was first unveiled in 2018.

Digital assistants like Amazon’s Alexa and Apple̵

7;s Siri are disembodied voices that appeal to users via devices such as phones and speakers.

From these new promo images, it seems that Samsung is trying to arouse interest by adapting the character with some creative 3D art, which can help it appeal to younger smartphone users.

Sam appears as a young woman with shoulder-length brown hair and Samsung-branded clothes, equipped with a smartwatch and Samsung Galaxy phone.

With his branded but simple outfit and a Samsung Galaxy smartphone in hand, Sam looks like a Samsung employee

With his branded but simple outfit and a Samsung Galaxy smartphone in hand, Sam looks like a Samsung employee

Lightfarm’s dedicated link to the project redirects to the website, but a gallery with the promo images is still available for viewing on the file sharing page catbox.moe.

Lightfarm worked with Cheil Agency, a marketing company owned by Samsung, on the images, according to a now deleted post, captured on Wayback Machine.

“Throughout the process, the team devoted itself to developing realistic materials, mainly for the character’s hair and clothes, so that Sam seemed aesthetically pleasing,” said Lightfarm.

‘Sam was an incredible partnership between Cheil Agency and Lightfarm, and we’re excited to be a part of this project!’

Digital assistants like Amazon's Alexa and Apple's Siri are disembodied voices that appeal to users via devices such as phones and speakers.  From these new leaked promo images, it seems that Samsung is trying to arouse interest by adapting the character

Digital assistants like Amazon’s Alexa and Apple’s Siri are disembodied voices that appeal to users via devices such as phones and speakers. From these new leaked promo images, it seems that Samsung is trying to arouse interest by adapting the character

SMART ASSISTANTS AND YOUR CREATORS

Siri – Apple

Google Assistant – Google

Alexa – Amazon

Bixby – Samsung

Cortana – Microsoft

The photos, which have been shared on Twitter, seemed to share an opinion – one user, @FlamingoASL, said ‘Why is she a Disney princess ???’, to which @ BearUNLV replied ‘Closer to a Pixar’.

@BearUNLV, who posted the photos on his Twitter, also said that ‘Bixby is done’, referring to Samsung’s current smart assistant, which has apparently struggled to compete with other technical giants’ offerings.

Another Twitter user, @aloeaceae, posted one of the photos with the words ‘Everyone bows to my goddess Sam Samsung’s virtual assistant’.

MailOnline has contacted Samsung for comment. The company has not yet given any official announcement of a new smart assistant.

Sam is set to be a competitor to Google Assistant, which is the dominant smart assistant installed on Android phones.

Android – owned and operated by Google – is the operating system that powers Samsung phones, among others.

Apparently a fan, @aloeaceae, posted one of the pictures with the words 'Everyone bows to my goddess Sam Samsung's virtual assistant'

Apparently a fan, @aloeaceae, posted one of the pictures with the words ‘Everyone bows to my goddess Sam Samsung’s virtual assistant’

A gallery of promo photos, showing Sam in a variety of positions, is still available for viewing on the file-sharing site catbox.moe

A gallery of promo photos, showing Sam in a variety of positions, is still available for viewing on the file-sharing site catbox.moe

Therefore, Sam must offer very special opportunities to pull Android users away from Google Assistant.

Samsung is a giant in smartphones and tablets, but the investment in smart speakers had made a solid start.

Samsung unveiled what was originally planned to be the entrance to the smart speaker market in August 2018, but the Galaxy Home was never released commercially.

The original design of Samsung’s first smart speaker looked more like a pot or a rocket ship, and was mercilessly mocked on social media.

Samsung's original design for the Galaxy Home was mocked for its weird, pot-shaped design with tripod legs

Samsung’s original design for the Galaxy Home was mocked for its weird, pot-shaped design with tripod legs

The Galaxy Home Mini (above) had a slightly less adventurous design than the Galaxy Home - but none of them were made available for purchase

The Galaxy Home Mini (above) had a slightly less adventurous design than the Galaxy Home – but none of them were made available for purchase

Fearlessly, Samsung unveiled a scaled-down redesign, called the Galaxy Home Mini, in the fall of 2019.

In February 2020, Samsung appeared to announce the availability of the Galaxy Home Mini in the domestic market in South Korea in a press release.

The release – which revealed a price tag of $ 83 (about £ 64) – was strangely taken down just hours later, giving the impression that it was posted on Samsung’s website by accident.

As of today, neither the Galaxy Home nor the Galaxy Home Mini are available for purchase, and Samsung has been quiet on their current release status.

Samsung launches a new flagship Galaxy S21 range with three models costing up to £ 1149

In January 2021, Samsung launched its latest range of flagship smartphones, with three models ranging in price from £ 769 ($ 799) to £ 1149 ($ 1,199).

The S21 series from the South Korean technology giant has an entry-level model, medium-sized Plus and Ultra – which is the first S-series that is compatible with Samsung’s S-Pen.

The stand-out feature on all three devices is the upgraded rear camera system, which was leaked heavily ahead of today’s announcement and has night and portrait mode as well as 100x ‘room zoom’.

Patrick Chomet, Executive Vice President and Head of Samsung’s Customer Experience Office, said: ‘The Galaxy S21 series is built for those who want first-class mobile innovations to capture and share their world.

The screen size varies depending on the model, increasing from 6.1 inches on the entry level unit to 6.7 inches on the Plus and 6.8 inches for the Ultra.

Read more: Samsung launches new flagship Galaxy S21 range


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