It's the ones who almost want to take Samsung's statement of an "unbreakable" display as a challenge. It's just human nature. For everyone else, there is something undeniably attractive in the idea of a phone that can be dropped from up to six meters without any evidence of harm.
As far as reach (or rather) Samsung's new flexible OLED technology actually appears in devices, it's still seeing. Before you get too much hope, Samsung and LG are accustomed to display this kind of technology previews all the time, regardless of the financial capability. It's just one of the many cruel joints that comes with being aware of such things.
UL's drop testing (without a doubt the funniest part of that person) involved letting the screen go from around four feet up, 26 times in a row. The phone was also exposed to extreme temperatures and – as mentioned above – fell from around six meters, just for kicking. None of these seem to damage the display.
Here's Samsung GM Hojung Kim on the technology. "The reinforced plastic window is especially suitable for portable electronic devices, not only because of its unbreakable properties, but also because of its ease, transmissiveness and hardness, all resembling glass."
In addition to phones, technology can also Used in cars, game consoles and tablets.