Samsung Wednesday gave the first glimpse of the upcomingand said it will be mass produced "in the coming months."
Justin Denison, Samsung Vice President of Mobile Marketing, showed off the phone, which is a tablet when it's fully opened and then a phone when it's closed. It uses a new screen technology called Infinity Flex Display that lets you open and close the device again and again without deterioration.
"Infinity Flex Display represents a brand new mobile platform," said Denison. "We've lived in a world where the size of your screen can only be as great as the device itself. We've added a new dimension that helps you browse, view and multitask like never before."
The device he showed is not the final product. It is likely that Samsung releases will be slimmer and have fewer fittings than the device Denison showed.
"The success or failure of Samsung's first folding phone will depend on how well Samsung has managed to look up the device." CCS Insight analyst Ben Wood said. "If it's a smooth, attractively designed device, it will be a magnet for gadget lovers. If it's big and hard to use, it's going to be a tougher sale."
The folding phone can run up to three apps at the same time, something Samsung calls Multi Active Window. Google Glen Murphy, director of Android UX, took the scene after Denison and said.
Denison added that Samsung also works with technology for rollable and extendable screens.
Samsung made the announcements at its fifth annual developer conference, which takes place on Wednesday and Thursday in San Francisco. The event, which started little at a San Francisco hotel, was extended to the Moscone Center West in 2016, where Apple previously held its developer conference.5000 people participated in SDC.
SDC reflects Samsung's great pressure to make developers create software specifically for their devices. Earlier, it is supposed to make programs that work on the edge of Samsung's arched smartphones, or utilize the S Pen stylus. This year it has focused on Bixby and artificial intelligence.
Samsung has hunted the Holy Grail to a folding phone since it bothered one on CES 2013 by displaying a flexible OLED display. The device is on a tough time for the mobile market. Apple and Samsung handset sales decline and the global smartphone market is said to be in a recession. Folding phones can mark the next major innovation on mobile devices –.
D.J. Koh, CEO of Samsung's mobile business,that you would be able to use the device as a multitasking tablet before you can fold it up into a more portable phone. He again emphasized that the folding phone would not be a "gimmick product" that would "disappear after six to nine months after it was delivered."
"When we provide a folding phone, it must be very meaningful to our customers," Koh said last month.
Foldable Phone Specifications
During a Wednesday afternoon panel with developers, Samsung provided more details about its upcoming folding device. The company aims to have battery life lasting as long as the current Galaxy smartphones, "said Jisun Park, Technical Director and Head of the Systems Software Group for Samsung's mobile business. It is despite the fact that there are several monitors that drain the battery.
The tire screen, what you want to see when the device is closed and looks more like a regular phone, is 4.58 inches and has a 21: 9 ratio. Samsung says it has a resolution of 840×1960, with a screen density of 420 dpi.
"Compared with the main display, the experience is more … optimized for focused and convenient and quick access and interaction, to exploit the small screen," said Park. When the device unfolds, the display turns off and turns black, adds.
The main screen, the bigger screen you see when you unfold the phone is 7.3 inches and has a 4: 3: 3 aspect ratio. Samsung says that the resolution is 1536×2152, with a screen density of 420 dpi.
"Expanding the phone gives more information with visual signals," said Park. He noted that it is important for Samsung to get developers aboard to build their ecosystem to take advantage of the multiple screens.
Claus Enevoldsen, Marketing Director from Flipboard, showed an app his company has been working on for Samsung's foldable phone. Samsung and Flipboard have worked together for many years, with newsapps given good positioning on Galaxy phones.
When closed, you'll see a simple route of information in the Flipboard app, much like what you usually see on the smartphone version. When you unfold the phone, you get a larger panel – it appears at the same point where you turned on the cover – and multifunctional support.
"We want to get into and take advantage of everything possible with this form factor," said Enevoldsen.
First published at. 11:30. PT
Update at 16:25 PT: Adds specific details from a panel.
Update at 5:35 p.m. PT: Adds analyst comments.
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