Samsung actually want you to know that the Galaxy S21 Ultra in its opinion has the best camera you can buy on a smartphone today. These days, it is not enough for the phone’s photography opportunities to be praised in reviews. You have to meet consumers at their level, and what do ordinary people in 2021

love more than an abundance of streaming services? That’s why Samsung is teaming up with Hulu to produce an original reality show called Exposure, where competitors face shooting challenges focused on shooting with – you guessed it – a Galaxy S21 Ultra.

Exposure is not just your product placement. Samsung is credited for creating the series together with BBH Entertainment (a subsidiary of the advertising agency BBH). Will Smith and Jada Pinkett Smith are also involved through Westbrook Media, the digitally focused production company they co-founded. It is the first of Hulu’s hopes to be many show brands for the platform, designed to eliminate the need for skippable ads. Given Samsung’s love for ads on Galaxy phones, it’s not surprising to see the company kicking off the initiative.

If you’re interested in getting a preview of the future of media streaming – or just want to see how the Galaxy S21 Ultra performs in a brand show – Exposure debuts on Hulu on April 26th. For the best viewing experience, make sure you upgrade to Hulus’ ad-free subscription before watching it.