BERLIN-4K TV is an old hat, according to Samsung. The decision is still ongoing because technologies like HDR and OLED displays continue to develop and expand, but major fairs like IFA are about the future. For Samsung, the future is 8K and AI-powered.
Its Q900FN QLED 8K TV is an 85-inch panel with a Samsung Quantum dot pixel array to project four times as many pixels as a standard 4K TV and 16x as many pixels as a 1080p TV. There are many pixels. But with 4K content still not widespread, let alone 4K HDR, 8K seems to be too ambitious for a consumer TV.
Clearly, something Samsung acknowledges. Instead of just selling consumers on the sharpness, contrast ratio and 4000-nit brightness (all of which are good), Samsung emphasizes 8K AI Upscaling. It's mostly a marketing word, but it means that the Q900FN can take standard definition content and bump it up in a higher resolution, which makes your 1080p streams appear in much higher quality.
If it will convince consumers, it is still to be seen. We do not have price information yet, but Samsung looks seriously bringing the panel to the market with a 25th October release as expected in the United States. We do not want to wonder, but if the price of big 4K OLED TVs is something to go by, expect the price to be hot. This is a new technology and it's a price to pay to be an early adopter.
The real question is: Can you tell the difference between 4K and 8K?
I honestly could not. Standing close to 85-inch monstrosity, I did not notice pixels, compared to the smaller 55-inch 4K TV at home or in the office. But even looking at the 4K content and 8K next to it, the main difference seemed to be brightness; The Q900FN is incredibly light.
No doubt about color accuracy is amazing and HDR content looks amazing. But if you expect your eyes to be blown away by the increase in crispness, you expect too much. Q900FN looks better even though there is nothing near the 720p or 1080p or 1080p and 4K spindle. As a player who owns a 4K HDR TV, the Q900FN is a big flashing panel that probably would not change my life. My colleague Will Greenwald, who tests all our TVs, may have a different opinion.
If Samsung can change (and mind to customers in general) will depend on how convincing people are being sold by all the "extra" features. Much of this recognizes the user's preference. The Samsung Q900FN QLED 8K TV can also act as an ambient alert notebook and a smart smart hub for your IoT devices.
Still, for some buyers, maybe what makes the difference is to have a TV that fits your wall or wallpaper. With a bump in resolution, great colors and contrast and brilliant brightness, it may only be enough to convince the eyeing expensive OLEDs to get the Q900FN instead.