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Samsung quietly launched its free TV service, TV Plus, online



Samsung recently launched a web version of its free and ad-supported Smart TV Plus streaming service for live and linear programming, as well as additional casting for Chromecast devices.

The streaming product, which was previously limited to Samsung TVs and mobile devices, was launched as an online service in the second quarter, Protocol reported on Friday. It’s a curious new player in the streaming wars and launched with seemingly little fanfare, but the rollout creates an app that was previously limited to Samsung users, now available to just about everyone.

Samsung did not immediately comment on the launch when it was reached on Friday. However, a spokesperson confirmed the launch of the online version of the Protocol service.

Samsung TV Plus has been around for years – it has been available on Samsung’s smart TVs since 2016 – but the rollout to more devices outside the streaming ecosystem places it more directly in competition with ad-supported streaming services such as Peacock, Roku Channel, or any number of linear programming freedoms like Pluto TV or Plex.

Although it is unclear why the company seems to have decided to launch the online version of the streaming service now, it seems that Samsung is exploring ways to bring TV Plus to a larger audience. The choice is always good, and you can not beat the price for free (especially if you can afford to sit through ads), but if Samsung’s ambitions are to dominate the linear streaming area, it’s a little late to the party.


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