Samsung is stepping up its efforts to win over iPhone customers. The smartphone maker has launched a new website called “iTest”, and it allows iPhone users to “get a little taste of Samsung” through a web application that simulates the Android experience.
When you visit Samsung’s iTest website, you will be prompted to add the web application to the iPhone Home screen. Once you have done this, you can launch it just like any other app and have some convenient time with the Android interface.
You are about to get a little taste of Samsung, without changing phones. We can not replicate every feature, but you should quickly see that switching to the other side is not intimidating.
The experience is actually quite impressive and does a good job of replicating the Android and Samsung Galaxy experience through a web app running on an iPhone. You can do quite a lot, including browsing the Galaxy Store, changing themes, exploring the Samsung Camera app and more. The banner image in the Galaxy Store naturally markets Fortnite, which Apple removed from the App Store.
But while the overall simulated experience is impressive, there are areas where it falls apart. Many of the apps only allow you to view the splash screens, and there are also technical limitations for web apps. For example, when you try to open the folder called “popular apps”, Samsung says:
Don’t worry, all the apps you love are available. To be honest, most of them are Google products and we are good friends with the guys.
As first discovered by MacRumors, this experience is only being advertised in New Zealand now, but the site is available worldwide. We will not be surprised at all to see Samsung turn this iTest experience into a worldwide marketing campaign sooner rather than later.
Samsung’s new iTest website comes after Apple said in January that the iPhone 12 series has spurred an increase in smartphone users switching from Android to iPhone. With that in mind, it’s easy to understand why Samsung is now stepping up its efforts to convert iPhone users to Galaxy devices.
You can try the iTest experience on iPhone by visiting Samsung’s website here. For all the latest Samsung news, check out our colleagues at 9to5Google.
FTC: We use auto affiliate links. More.
Check out 9to5Mac on YouTube for more Apple news: