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Samsung is killing the mystery The Galaxy launches promising "4X fun" in October




Samsung is preparing to launch new Galaxy devices, welcoming media members to an event October 11, giving few clues about incoming hardware, except a hint about that it will be "4x funny".

The invitation, released on Samsung's global PR website, advises on the existence of the "A Galaxy Event", but without any suggestions on what to expect. The invitation does not mention a place or time the event will happen on October 11 but that it would be streamed through Samsung's websites.

There are some clues for what the event should be about, albeit limiting as to what they can relate to. The invitation is filed under the "Mobile" product category PR site and will also be streamed through Samsung's mobile-specific press page, which may mean some smartphone related.

The text that accompanies the invitation suggests that the device will bring "more ways to express oneself than ever before" and asks to "capture it funny" with both elements potentially pointing to some image-related, for example a smartphone camera or a standalone camera.

"4X Fun" can relate to a variety of different functions in different devices, making it difficult to squeeze down. If judged by an image processing device, this could mean a 4x optical zoom in a camera, a high magnification that smartphones usually do not achieve without using digital zoom.

Samsung seems unlikely to use the event to launch a new smartphone in the Galaxy series, as it usually does not launch new devices in the product line at this time of year. The South Korean firm's latest launch of this type was Galaxy Note 9 in August, while the Galaxy S9 landed in February, periods when Samsung usually launches the respective device upgrades.

Another possibility is for Samsung to reveal its long rumored folding smartphone. CEO DJ Koh said on September 4 that details of the device were introduced before the turn of the year, but at the time noted, it could possibly be displayed during the November Samsung Developers Conference.

Samsung uses Galaxy branding for other devices, including Galaxy Home smart speakers, tablets, and at once for the Gear smartwatch line before rebranding.

Another possible device it may be is another attempt on a camera. The company produced three cameras between 2012 and 2014, including the mirror-free replaceable Galaxy NX lens camera in 2013, with all usable Android and smartphone technology to provide smartphone-like features and a familiar interface.


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