Samsung has a new brand sound, introduced at CES 2021, and it’s called The Voyage. Branded sounds are probably not something you’ve ever thought of, but these sounds are meant to keep sound effects consistent between different products. I have not owned a Samsung phone in many years, but I can still remember the previous brand sound from the standard ringtone. Samsung hopes you will remember The Voyage just as well.

According to Samsung, this new sound represents the overall brand identity of Samsung Electronics and was created by sound designers with extensive experience in developing sounds for product features. The basic melody consists of four notes, as you can see in the headline, and Samsung says that this demonstrates that the company never stops innovating.

Variants of the sound will be used in stores, events and digital content. Samsung has electronic, neoclassical, pop and funk versions available on the blog post, which you can listen to below if you want to check them out.