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Samsung goes into his digital assistant Bixby



  Samsung Developer Conference-9435

Eui-Suk Chung, Samsung Executive Vice President and Manager of Software and AI, said the company is committed to artificial intelligence.


Angela Lang / CNET

Samsung goes on artificial intelligence – and opens the technology.

The company plans to move its Bixby speech assistant to more mobile devices, open software to developers and make it work with five more languages ​​to help AI get traction with users, Eui-Suk Chung, Samsung program leader and AI, said Wednesday during a presentation at the Samsung Developer Conference.

Developers will be able to create apps that utilize Bixby and fulfill a promise Samsung made when it first introduced the technology early last year. And although Bixby is already working on smartphones, TVs and refrigerator there are even more devices, including tablets and smart speakers, Chung said. The technology will work with several languages ​​"in the coming months," he noted.

"AI really wants to change all the experience we have with consumer electronics," said Chung. "With Samsung, Bixby is our outstanding commitment to AI. We believe that Bixby fundamentally changes how people use technology and what they can do with AI."

Samsung will spend $ 22 billion on artificial intelligence by 2020, he added. Chung repeated Samsung's plans to use 1000 artificial intelligence specialists by 2020 – the same timeframe is provided to make all its products internet-connected and integrated with Bixby.

Samsung made the announcements at its fifth annual developer conference, taking place Wednesday and Thursday in San Francisco. The event, which started little at a San Francisco hotel, was extended to the Moscone Center West in 2016, where Apple previously held its developer conference. Last year 5,000 people participated in SDC.

Samsung has built its ability to software and services over the past decade, but it has had more flops than successes. There are launched services – including Bixby's predecessor, S Voice – just to scrape them a few months or years later. Instead of using his home-run Tizen operating system in its advanced smartphone, Samsung has removed the wearables and other products software and continues to rely on Google's Android software to run its smartphones and tablets.

SDC reflects Samsung's great pressure to make developers create software specifically for their devices. Earlier, it is supposed to make programs that work on the edge of Samsung's arched smartphones, or utilize the S Pen stylus. This year it has focused on Bixby and artificial intelligence.

  Samsung Developer Conference

Samsung is hosting its fifth annual developer conference this week in San Francisco.


Shara Tibken / CNET

"Samsung was not the first mover of software developers, but Samsung commands are developing attention because it produces about 500 million consumer devices annually that are or will be" smart and connected "http://www.cnet.com//moor insights & Strategy analyst Patrick Moorhead said.

For Samsung and many others, artificial intelligence is the next big wave of computing. Each tech heavyweight invests in these assistants because they are heralded as the future of how we & # 39; It's the ultimate promise of smart technology to predict what you want before asking yourself – but in most cases, the digital assistants are just not ready enough yet.

The problem with Samsung is it may be too late.

Only 4 percent of American adults using audio assistants on a smartphone use Bixby, according to a survey by Voicebox.AI. It compares with 44 percent for Siri, 30 percent for Google Assistant and 17 percent f or Alexa.

Meanwhile, Amazon's units account for 63 percent of the market for smart speakers in the United States, with Echo and Echo Dot leading the package, according to a October report from Strategy Analytics. Google claimed 17 percent, with Home and Home Mini in the next two places. Apple also has a lead on Samsung with its HomePod which launched last year for $ 349.

Still, Dag Kittlaus, CEO of Viv – an AI company Samsung bought in 2016 – and vice president of mobile R & D on Samsung, on Wednesday said it's still early in the world of AI, and now it's time for developers to board. He revealed Samsung's new Bixby Developer Studio to make it easy for businesses to create apps that exploit Bixby. They will be able to create "capsules" that are like Amazon Alexa's ability to do things like gaming music.

When Bixby was launched over a year ago, the goal was that technology would act as a "light sidekick" on smartphones, enabling users to quickly and easily take things like taking a screenshot or finding a picture and sending it to a friend. There was a new interface, not a full-featured digital assistant who could tell you how tall Abraham Lincoln was or what the Capitol of Kansas is.

Last year, Samsung Bixby expanded to fridge and TV and added more capabilities to the digital assistant. Samsung also said that it would work with selected partners on apps that tap into Bixby, its first step before opening the software development package to a greater extent on SDC 2018.

"Bixby is morphing from a product function to a platform," said Moorhead. . "Developer Studio is a one-stop shop for developers with the purpose of making it easy for anyone who has a service with Bixby."

First published at 10:23 PT
Continuously updated with more details

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