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Samsung captured (again) using DSLR image to advertise smartphone camera



Now that smartphones are capable of taking pictures that in some cases can compete with DSLRs, companies look more and more comfortable to switch actual DSLR images into advertising. The problem is that most phone cameras are still far from DSLR quality, so it's rarely a fair representation. And Samsung is the last one to get busted trying to pass once.

Over on DIYPhotography (as we discovered via Daring Fireball ), author and photographer Dunja Djudjic wrote that she caught Samsung Malaysia using one of her photos to announce the portrait modes of the Galaxy A8 Star, a medium-sized phone that came out in the summer. Djudjic suspects that Samsung licensed her photo through EyeEm, so payment is not necessarily a problem. But Djudjic says that the image was not taken with an A8 star. Instead, it was taken with a (named) DSLR she owns.

Samsung does not directly say that the image was taken on the A8 Star, but it is surely understood by its point of view, which is intended to illustrate the phone's capabilities. The page does not notice that the images are simulated, and after viewing Djudjics image, it continues to display the A8 two rear cameras, which means a connection.

Djudjics photo was also edited for use on the A8 Star page. The image's subject (Djudjic) was cut out of the foreground, touched and pasted over another background. Her face was then color-corrected to match. Although obviously not the biggest issue at hand, Djudjic calls it as scary editing, and refers to it as a "franken image".

This is far from the first time a smartphone manufacturer has been busted to swap a DSLR-captured image when announcing the phone's photo features. As Djudjic notes in its history, Samsung Brazil was taken to do the same as August, and Huawei did the same for a commercial same month.

Using image series can be common practice in advertising, but when it comes to announcing a camera's capabilities, it appears to be misleading, giving potential buyers the wrong idea of ​​what a product is capable of. Samsung's phones ̵

1; at least the higher ends – take some very good pictures. It's not that hard to take some pictures to illustrate what a device can deliver. If the A8 Star does not take good enough pictures to advertise, maybe Samsung just should not bother.


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