As a watchman, Samsung today announced a couple of new Galaxy Note 9 ads that take quite a few jabs on Apple and iPhone X. It's hardly a surprise that Samsung has played fun on Apple and the term "Apple Fanboy" in about seven years now. Say what you want about Samsung products, but the company's anti-Apple advertising is typically smart and more importantly fun.
The first ad on deck, called Ingenius: Power, is debating a customer and an Apple genius over whether Galaxy Note 9 is more powerful than iPhone X.
"Well, you know What I think is powerful? " Ask Apple genius "to unlock your phone with your face." Without missing a stroke, the customer answers that Galaxy Note 9 does it too. The ad also pokes on iOS 1
"Why would I like to do that?" Ask the customer.
The second ad is called Ingenius: Penn and focuses on the difference between the Apple pen and the S pen supplied with Galaxy Note 9 .
When a customer asks how the two products are different, our beloved Apple genius answers: "Well, the Apple pencil only works on iPad."
All in all, these commercials are quite solid. They are short and to the point, and more importantly they are realistic in the sense that they reflect actual questions. Prospective smartphone buyers will be inclined to ask.
Samsung has gone after Apple hard in recent weeks. Not long ago, the company rolled out three ads that provide light of a variety of features that iPhone is missing, with a headset connector and cargo capacity as two good examples.