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With recent iPhone releases from Apple and expected future releases of the Samsung Galaxy S10 and folding Galaxy F, the smartphone world has received much attention lately.  But knew
Now I have told you about how unlikely situations can give you good business insights, but some business success secrets Finds only open right in front of your eyes. You just miss seeing them because they are too obvious. Unfortunately, it means we can not
] Where is the income in the smartphone market?
I recently noted why analysts look at revenue as a business helmet see . So let's look at where the revenue is in the smartphone market.
In the case of direct sale of devices, Samsung took the lead in 2017 .
Viewing Total Sent Items for 2017:  Apple = 215.8 million Units.
Samsung = 317.3 million units.
So Samsung sold almost 50% more smartphones than Apple in 2017. Let's zoom in.
Viewing Q4 2017, Total Sent Devices: 19659001] Apple = 77.3 Million Units.
Samsung = 74.1 million units.
Not as big a difference as the years. In fact, this time Apple sold a few more devices than Samsung.
But things get interesting when you look at Q4 2017 smartphone revenues :
Apple = US $ 61 billion
Samsung = US $ 19 billion
So, although they both sold one Quite the same number of devices at this time (relative to earnings), Apple made almost three times as much revenue from their smartphone sales than Samsung did.
In fact, Apple's smartphone sales alone account for more total revenue than the rest of the global global smartphone industry combined.
What causes this imbalance in revenue?
At first, the average selling price of a smartphone reached 18% in one year from $ 255 in the fourth quarter of 2016 to $ 300 in the fourth quarter of 2017 although total The shipping volumes went down . It tells you that the average price of a smartphone goes up.
But if you look at Apple, their iPhones average selling price will approach $ 800. It is almost three times higher than the average in the industry.
Spotting The Trend
So, Apple produces about three times as much revenue as other companies make from their smartphone sales. Of course, you can see that iPhones average selling price is three times higher than the overall industry average.
The average unit price is the driver of Apple's strong revenue.
A method that is in practice here is to offer a wider range of products to capture a wider audience.
Then you need to include an ultrasound product, filled with new features.
Although most of these new features are seen as luxury features, this practice contributes to increasing sales of regular, high-quality products from the previous generation.
It's like offering a premium version to increase the sale of the regular version
Williams Sonoma Bread Maker
When Williams Sonoma launched a bread maker they decided to praise it on $ 275.
Pr oblem? Sales were very slow. They just could not figure out how to rate it. Finally, the management looked at a market research firm.
They suggested that Williams Sonoma make another bread maker. Only this time, they should give it some more features, make it bigger and place it as a more premium machine. The main idea was that this second new bread maker was to be twice as much as the price of the first machine.
Williams Sonoma got to work. When they release the second bread maker as a premium product, sales immediately turn off. However, it was not the sale of the new premium bread maker that grew.
It was the sale of the first bread maker to explode.
The exact same thing that happens in the smartphone market is what's happening here. And this is just one of many methods I know will work to grow your own income (because I personally tested it).
In the case of Williams Sonoma, the first bread maker was a new idea on the market. Nobody knew what a bread maker really was or how much it was worth to make bread at home.
There was no true idea if the price of $ 275 was good value or not. But what the introduction to the first bread maker did is to serve as a price anchor.
That way, when the other bread maker was given a much higher price point, consumers received the gift of clarity. And it is important when you ask someone to make a purchase decision.
Suddenly, buyers could see that a $ 600 bread maker was available and it seemed like a very expensive option. But in comparison, the first machine worked at a price of $ 275 as a bargain purchase. Sales of the first machine shredded.
Remember how price levels work when you build a product or service. Can you introduce a regular and a premium version? Or perhaps offer a seemingly more manageable monthly payment option instead of a large lump sum up front. And remember, the next time you see a smartphone commercial, be grateful that you can pick up your own revenue-generating trick from seeing Apple and Samsung that turn it into the smartphone war.
With the latest Apple iPhone releases and expected future releases of the Samsung Galaxy S10 and folding Galaxy F, the smartphone world has attracted much attention lately.
But did you know that the smartphone market also contains hidden growth teacher "They are definitely there, but
Now I have told you about where unlikely situations can give you an excellent business sense. But some business secrets only go open right in front of your eyes. just miss seeing them because they are too obvious. Unfortunately, it means we can not learn from them and use them.
Here's one you can take from the smartphone market.  Th e folding Samsung Galaxy F (concept) is long awaited, but Apple's earnings have a secret Phone Designer / NieuweMobiel