A new report from Reuters today, citing data from Counterpoint Research, claims that the iPhone 12 mini accounted for only 5% of total iPhone 12 sales in the first half of January in the United States. This is just the latest report in a growing catalog of data suggesting weaker-than-expected demand for the iPhone 12 mini.
Apple Inc.’s sales of the iPhone 12 mini in the US were only 5% of total sales of the new phones during the first half of January, industry data provider Counterpoint said on Tuesday, adding signs of subdued demand for the new smaller version of the flagship device.
The report also includes comments from JP Morgan analyst William Yang, who speculated that Apple could stop production for the iPhone 1
Yang explains that what we see with the iPhone 12 mini is also an indication of the smartphone market as a whole:
“The adjustment of product mix is well expected by investors and should not be a negative surprise,” Yang added. “This is in line with what we see in the broader global market, where screens below 6.0 now account for around 10% of all smartphones sold,” Kang added.
Despite the fact that iPhone 12 mini sales are potentially weaker than expected, analysts have said that sales of the iPhone 12 series as a whole are higher than expected, mainly driven by stronger demand for iPhone 12 Pro and iPhone 12 Pro Max.
Of course, Apple no longer reports device sales for any of its products, let alone specific breakdowns for different variants within general product categories. As such, we will probably never know how many iPhone 12 mini devices Apple has sold compared to the rest of the iPhone 12 series.
As I’ve written before, just because the iPhone 12 mini does not sell as well as the rest of the iPhone 12 series, does not mean that Apple will necessarily stop. People who use the 5.4-inch device are big fans of it; it has just proven to be more niche than Apple originally expected.
The iPhone 12 mini is also likely to be important to Apple from a business perspective, as it gives it a way to keep the iPhone 12 series starting price at $ 699. 9to5Mac readers last month, over 66% said they also expect the iPhone 12 mini form factor to live to see another year.
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