Demand for Apple’s current slate of iPhone 12 models remains robust despite a new iPhone launch just over the horizon, according to investment bank JP Morgan.
In a note to investors set off AppleInsider, JP Morgan analyst Samik Chatterjee highlights a recent US sales trend survey conducted by Wave7 Research. The survey analyzed sales volume across different operators in June 2021.
According to the survey, there are limited indications that consumers will endure buying new iPhone 12 devices, although the next iPhone series will probably debut in early September – just a few months away.
Highlighted some important takeaways from the data, the analyst says that Samsung’s market share in June 2021 was down slightly from month to month. This is mainly due to a lack of stock. Apple’s market share in the same period changed very little.
Despite the larger size of the iPhone 12 Pro Max, the device is doing well. Store representatives indicate that the strong demand for larger iPhone mode may be due to Zoom usage and its telephoto lens.
And while the lack of chipsets and other components has led to inventory issues for Android manufacturers, Chatterjee notes that Apple has seen little – if any – impact on supply issues.
“Across stores, representatives see little evidence that customers are avoiding iPhone purchases before the iPhone 13 launch, and support robust volume trends,” writes Chatterjee, adding that JP Morgan will continue to monitor the situation.
Chatterjee maintains its $ 165 Apple target of $ 165, which is based on using a 30-fold price-to-earnings multiple on a $ 5.61 2022 earnings estimate.
Shares of Apple were priced at $ 144.47 trading during the day Monday afternoon, down 0.43% on the day.
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