Looking back, 2017 should have been a great year for Apple: ten years with the first iPhone, Apple Watch Series 3, updates for Mac, new iPads, Apple TV 4K and two brand new products: HomePod and AirPower. But as time has passed, no products from the company have aged well.
Of course, we have to start with AirPower, the wireless (Qi-based) charging pad that was supposed to charge an iPhone, Apple Watch and AirPods at the same time. It took almost two years to cancel the project.
The internal structure of the AirPower consisted of three layers of coils, which did not work. Aside from the memes, this product could have revolutionized the way we charge devices wirelessly.
Currently we have MagSafe, which can charge an iPhone 1
Now, with the iMac Pro and HomePod, things went a little differently. With very specific niches, both products survived until March 2021.
In fact, the iMac Pro had the outdated design from the iMac line, but with a Space Gray finish, which was nice. This product ended up being a replacement for “Pro” users who were missing a new Mac Pro, and it came after the infamous Mac Pro Trash.
With the very first addition of Intel Xeon processor options in the Mac line, it included up to 18-core upgrade options, 128GB of RAM and 4TB of flash storage. When Apple announced the new Mac Pro and Pro Display XDR at WWDC19, the iMac Pro was no longer a good choice.
HomePod, on the other hand, was a great product, but also Apple’s most misunderstood product, according to my colleague Ben Lovejoy. Read an excerpt from his article:
“There was a huge gap between what it really was and what most people thought it was – and Apple’s marketing did not help. Ask most people to tell you what a HomePod is, and they will tell you that it’s Apple’s smart speaker. (…) That would be true if that was what it was. As a smart speaker, the HomePod was much more expensive than the competition, and less smart. ”
HomePod is a really great speaker with powerful bass, good spatial sound and stereo mode features and support for Siri. But over the years it did not age well.
First, Apple cut $ 50 off the original price (first yellow flag). After that, the company gave a significant discount to employees before launching the HomePod mini (the second yellow flag). When the HomePod mini version arrived in 2020, and it was a success in its own way, Apple decided to discontinue the original HomePod.
With HomePod and iMac Pro now discontinued, what can Apple wait to say goodbye next time?
What can Apple wind up further from 2017?
There are two products that Apple is likely to discontinue that were first introduced in 2017. The first is the Apple Watch Series 3. After surviving five years as a major product, it could only be replaced by the Apple Watch SE later this fall, which is more powerful and can see a price drop.
With the S3 processor and only 8 GB of storage, many customers complain that they want to download the latest versions of watchOS, and they can not because they do not have enough storage left. Series 3 would not be disgraced, but I think it’s time for Apple to say goodbye to the product.
Another device that needs to receive a proper update is the Apple TV 4K. If Apple does not launch a new model sooner rather than later, it may be next to say goodbye to customers, here’s why:
- Apple TV 4K is much more expensive than a Chromecast or Fire Stick
- Did not get good updates with tvOS for many years
- AirPlay and the TV app are present in many Smart TVs from other manufacturers
Since HomePod was discontinued, it would not come as a surprise if Apple only discontinued Apple TV 4K. There have been rumors of a new model for years, but we have not seen one yet.
Products worth mentioning
Looking back on 2017, we also have the MacBook Pro with the second generation of the Butterfly keyboard. Of course, Apple did not discontinue the MacBook, but in 2019, the company finally went back to the older scissor mechanism, smartly branded as Magic Keyboard.
Apple introduced three generations of the Butterfly keyboard, and with each of them, the company received poor pressure due to durability and performance issues.
The MacBook Air also received a minor update in 2017, but it has the same non-retina design. Fortunately, Apple introduced a redesign of the line and in 2020 made the MacBook Air one of the first Macs with the M1 chip.
It is also worth mentioning the second generation of iPad Pro. Although it was a solid product, the Smart Keyboard is still one of Apple’s products that gives users a headache. At least until mid-2020, the 12.9-inch iPad Pro Smart Keyboard had a recall underway because the company could not figure out how to fix the connection between the iPad and the Smart Keyboard. In my case, I had to go to the Apple Store three times over the years to return the Smart Keyboard and receive a new one.
As we can see, 2017 could have been a great year for Apple, but the company seems to be trying to forget it now. With no Apple event yet to be announced, will the company do spring cleaning before giving users new products?
What do you think? Tell us in the comments section below.
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