The announcement comes a few days late, since the Amazon-owned company said in September that E2E should arrive by the end of 2020. Ring currently encrypts content when it is uploaded to or stored on the cloud servers. When enabled, data and videos are encrypted across all parts of the chain and can only be viewed by the user. Ring has also allowed users to decide how long their videos are stored online before they are deleted.
Adding end-to-end encryption to the platform will hopefully reject criticism that Ring has played quickly and loosely with customer security. For the past two years, law firms and security groups have said that the Ring app for Android was full of third-party trackers. Other high-profile hacking attempts, in which malicious individuals gained access to doorbells, forced the company to double security. And through 2020, the company has focused on regaining user trust.
It comes at a time when a number of internet-of-things devices have been exposed to less than secure, with video doorbells designated for attention. After all, they are an important tool for many homeowners both to greet (and screen) visitors, as well as monitor activity on the doorsteps. Two months ago, British consumer agency Which? looked at a number of doorbells outside the brand and found them all dangerously unsafe.