Home orders during the COVID pandemic appear to have changed consumer behavior in the years to come when it comes to video games.
As part of the annual report released Tuesday by the entertainment software Entertainment Software Association (ESA), it estimates that there are now a total of 226.6 million video game players in the United States of all ages, up 6% from last year and 30% compared to 201
About 55% of American video gamers say they have played more during the pandemic, and 90% say they are likely to continue playing even after social distancing is no longer necessary.
In addition, the study not only indicates that the gaming audience will be larger, it will also be more diverse. The split between men and women is now 55% / 45% (against 59% / 41% last year), and the adults dominate with 80% of the players over the age of 18.
The largest demographic by far is the millennials with 38% of all players aged 18-34, easily the largest single category next to under 18s (20%), 35-44s (14%), 45-54s (12%), 55 -64s (9%) and over 65s (7%). The average age of a player in 2021 is 31.
77% of players play with others online or in person at least weekly (up from 65% last year), much of it is families with 74% of parents who play games with their children at least weekly (up from 55% last year).
During the pandemic, 55% of respondents said they used video games as a welcome source of stress relief, while 48% used them as a “distraction”. Gen Z consumers in the United States rank games as their No. 1 entertainment activity with movies and TV down in fifth place.
The study also revealed some ESRB classification data with 49% receiving a (All) rating, 16% an E10 + (All 10+) rating, 21% a T (Teen) rating and 14% an M (Older) rating. assessment.