Mobile phone customers in the United States are already used to getting free or reduced cost-per-products when they sign up for a two-year mobile service agreement. Now, a report shows that Microsoft might look at a similar offer for its Xbox One ecosystem.
Windows Central reports that Microsoft's sources indicate that the company is currently planning to roll out an "Xbox All Access" plan that would give users free hardware if they sign up for two years with Xbox Live and Netflix-style Xbox Games Passport. All Access subscriptions cost around $ 22 per month for a plan with Xbox One S hardware or $ 35 a month for the heavier Xbox One X hardware, according to the report. Users will be able to cancel their subscriptions after two years and keep the hardware.
As described, an All Access passport will be a pretty good deal for the consumers. Paying $ 528 over two years for the lower-level All Access plan would actually cost less than buying a $ 230 Xbox One S, and then spend $ 360 on subscriptions (for a total of $ 590). For the higher plan, $ 840 pays over two years a bit better than paying $ 500 for the Xbox One X hardware and another $ 360 for subscriptions ($ 860 total).
A Way To Stand Out
Much depends on the final price and hardware package details of the plans. Either way, subsidizing cheap or free Xbox hardware in exchange for a long term subscription can make a lot of sense for Microsoft, which has gained its market share with the PS4.
Microsoft has long said that it is more focused on finding dedicated customers instead of inflating their relative hardware sales figures compared to the competition. As Xbox division boss Phil Spencer said in 201
Locking New Users for Long Term Subscriptions can help with that commitment and help promote the year-old Games Pass service, as Microsoft says, increasing console usage by subscribers by 20%. In January, Microsoft committed to making all first-party Xbox One games available to Games Pass subscribers on start date, a move that helped Sea of Thieves reach a critical mass of two million players in the first the week after its launch in March.
With little to no prepay and instant access to hundreds of Xbox One and Xbox 360 games through Games Pass, All Access, as described, can help Xbox One to stand out a bit from the console competition.