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Redmi K40 may be renamed for global Poco release



Xiaomi Redmi K40 Pro Series

  • According to the model number and IMDA entry, it seems that Poco can adjust the Redmi K40 for its own release.
  • This would be once again Poco has rebranded a Redmi device instead of releasing its own.
  • Poco announced that it would become an “independent brand” in 2020, although it has released few unique phones since then.

Back in January 2020, Xiaomi’s subsidiary Poco announced that it would become an independent brand. This was a welcome announcement considering that the brand quite flounded after the release of the very popular Poco F1 phone.

Since that announcement, however, the so-called independent company has made it a habit to release brands of Redmi devices. Redmi is another subsidiary of Xiaomi. It is not clear how this corresponds to independence.

Regardless, evidence strongly suggests (via XDA developers) that at least one phone in the just announced Redmi K40 series may soon land as a Poco device globally. This would follow the Poco F2 Pro, Poco X2 and Poco M2 Pro, all of which were reformatted Redmi phones.

Related: We asked, you told us: Most of you hate the new Poco logo and mascot

The evidence suggesting a P40-branded K40 phone comes from the Singapore Device Certification Organization IMDA. It shows a Poco phone with specifications that are identical to the Redmi K40. Furthermore, it has a model number (M2012K11AG) that is identical to the Redmi phone’s storage for the last letter, which goes from “C” to “G”. We expect “C” to stand for “China” and “G” to stand for “Global.”

While there is nothing wrong with Poco rebranding phones for global markets, it seems silly to do a big job of independence when it’s not really the case in practice. Anyway, if you’re interested in grabbing the latest Poco-branded phone soon, the Redmi K40 is probably what you’ll get.


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