Beauty can be in the eye of the beholder, but even a casual observer can see that Razer’s new clothing collection looks like rubbish. At least it is on purpose this time.
Follow-up of its Sneki Snek campaign, where the sale of a plush went towards saving 10 trees, Razer is now introducing the Kanagawa Wave Collection. The designs are based on Katsushika Hokusai’s iconic Japanese wooden block depicts a junk wave hitting Sagami Bay. Razer’s goal for this collection, which will be available in a limited number of 1337 pieces per item, is to fund the removal of one kilogram of plastic from the sea per item sold.
The obvious difference between the classic Japanese print and the Razer version is that in addition to new accents that use the Razer signature shade of neon green, Razer also added a bunch of bottles, cups and other plastic rubbish to draw attention to sea situation. Admittedly, it is not a very subtle message, but it certainly gets the point across.
Razer said that the clothing line itself – which includes a hat, shorts, t-shirt, tank top and a hoodie from $ 50 to $ 150 – is made of fabric made of marine plastic recovered from the beaches, with each item with Razer’s updated footage on The Great Wave prominently across each piece. It’s certainly a bold look, but if your home is already filled with neon green gadgets with tons of built-in RGB lighting, the Kanagawa Collection will probably fit right in.
Razer said that both the Sneki Snek and the Kanagawa Collection were created to “engage and galvanize society to help preserve nature and ensure that the world remains an arena we can all continue to play in,” which is certainly a worthy cause.
The more encouraging part about the Razer eco-clothing line, however, is that it is actually part of one major 10-year initiative from Razer to help reduce the environmental impact, ranging from eliminating disposable plastic in offices, a promise to use 100% renewable energy in offices by 2025, and a goal of becoming completely carbon neutral by 2030. But potentially, Razer’s main goal is its efforts to use recycled or recyclable material in all products by 2030 through the use of things like environmentally friendly PCR plastic.
So even if you do not like the look of the Kanagawa collection, it seems that Razer is really trying to cope with climate change and climate responsibility in its own way.
Alternatively, if you are interested in Razer’s new clothing line, you should set a reminder for April 7 at. 22.00 ET / 19.00 PT. This is when the entire collection officially goes on sale.
[Update 8:00 PM ET] Added new information about Razer’s larger 10-year plan to go green, which includes the use of more recycled plastic, switching to renewable energy and new investments in environmental sustainability.