The Dallas-based auction company said the NES cartridge was purchased as a Christmas present in 1986, and was untouched until the seller found it earlier this year.
“It stayed at the bottom of my desk all the time since the day I bought it,” the unidentified seller said in the release. “I never thought about it.”
It is also one of the earliest copies of the game to be shrunk wrapped instead of having a sticker seal, according to the auction company.
This particular version of the game was first sold in 1986, but Nintendo changed the packaging in early 1987, so only a relatively small number were sold.
“Since the production window for this copy and others as it was so short, finding another copy from the same production run in the same state would be looking for a single drop of water in an ocean,”
; said Valarie McLeckie, director of video games for Heritage Auctions. “Never say never, but there’s a good chance it can’t be done.”
It was not the only video game that raised a lot of money at the auction. A 1987 Mega Man cassette was sold for $ 144,000, and a buyer paid $ 102,000 for a copy of Mike Tyson’s Punch-Out !! made the same year.
The $ 660,000 prize includes the buyer’s prize and breaks the previous record for a copy of the Super Mario Bros. game.
A copy of the 1985 game sold for $ 114,000 in July last year, which at the time was the highest paid video game ever, according to Heritage, which also handled the sale.
A sealed variant of Super Mario Bros. 3 broke the record in November and sold for $ 156,000, the company said.