It has been revealed that – for at least some Switch users in North America – Switch eShop now connects to Google Analytics by default. Recently introduced, and also featured in the new Nintendo Switch Online app that appeared with the latest firmware update, it appears that anyone with a US Nintendo account (and possibly other non-EU / Australian accounts) is now automatically selected for data to be shared between the platform holder and Google.
This was pointed out by Reddit user u / coors_girth after they noticed a previously unseen option that appeared at the very bottom of the profile information screen on the console. We could not find the option on our European eShops, possibly due to differences in European privacy laws, but the setting is present on our US Nintendo accounts. Another user noted that the option also appears on the Japanese Switch eShop.
In a world where comprehensive data collection is the norm, this may not bother you in the least. But if you do not want to share this data, it is easy to change your preferences.
To disable data collection, open Switch eShop on your console, select your profile icon at the top right of the screen to see your profile information, scroll down to the bottom and change the Google Analytics settings to ̵
You also need to fire up the new Nintendo Switch Online menu app that came as part of the latest update and change your settings there.
To do so, select the Nintendo Switch Online app at the bottom left of the console’s home screen and select your member information when it’s open (the large rectangular box with your icon at the top left):
Navigate to the bottom of the larger menu that appears and you will see the small fonts’ Google Analytics settings Here‘ at the bottom:
Again, this does not appear as an option in EU eShops, and may not even appear on all non-EU accounts – complicated privacy policies may vary depending on the state or country you are in and other factors. Still, if online privacy is something you take seriously, it’s always good to be known.