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Project cars developers to create their own console, the Mad Box



Some crazy studios, the producers of skilled tasks, including Project Cars and Need for Speed: Shift, have announced plans to launch their own game console. Less than a week to 2019, we already have a strong competitor for Gaming Folly Of the Year. Unlike Ouya, the last major attempt to establish a new player in the console market, this is a great, fancy, expensive console like in PlayBoxes and Xstations. What does this have to do with PC games? Well, I hope this plan doesn't pull down a studio that makes beautiful games and uses 160 odd people.

"The Mad Box is coming," Ian Bell, CEO of Weak Food, tweeted on Wednesday (as retweeted by the studio's account, so it's legitimate).

"What is Mad Box?" He continued . "It's the most powerful console ever built … It's literally" Food "…"

Literally Food.

"You want 4k, you want VR at 60fps? You want a full engine free to develop your games on it? You have it."

You got it.

Bell explained a little more to Variety, including clarifying that VR will be 120fps. He said that Little Mad "plans to allow games from all developers, old and new," who will use the studio's own platform development engine. It will be the Madness engine. They do not plan to unlock exclusives, and the price will be "competitive with upcoming console prices." So … why?

"We think the industry is a bit too much of a monopoly or a micro-oligopoly," Bell told Variety. "We believe the competition is healthy and we have the necessary hardware contacts to bring something epic to pursue based on our designs."

He says they "have more investors already offering the necessary funding for us to see the product to completion," at least this does not all come out of their own pocket. Because, it seems like it is doomed.

Most games today are cross platforms, and the few games that are exclusive play a major role in console buying decisions. Not to mention many used engines are the cross platform, so the perk is not great for developers either. With no exclusives and no established brand or brand loyalty, I can't imagine it well.

Little Mad is also working on a Project Cars game for pocket phones, as well as continued updating of Project Cars 2.


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