There are countless reasons why users can choose to jump from a mobile operating system to a Another, but the results of a recent survey suggest that hardware pricing and user experience are key factors for making such decisions.
PCMag recently conducted a survey of 2,500 US consumers to shed light on the phenomenon of mobile switches regarding iOS and Android, the segment's two dominant platforms.
Only 29 percent of respondents actually allowed to swap pages, while the rest was stuck with their optional platform. Interestingly, more went on Android for iOS (18 percent) over those going from iOS to Android (11 percent). Of those asked, 54 percent had an iPhone, while 27 percent had a Samsung handset that ran some taste of Android.
According to the survey, 47 percent of those who moved to iOS (reaching around 202 people) said they moved to iOS for a better user experience, while 30 percent of those who switched to Android said the same. Android's biggest benefit over iOS was cost, where 29 percent of those who went to Android quoted lower prices, probably related to hardware.
Other features were less convincing, including better features, better apps, better customer service, and faster software updates.
The survey included some other pieces of information, including that 56 percent of respondents do not care about the release of new smartphones, while 34 percent buy a new phone when the contract expires. Over half said that they only replace the phone when it breaks.