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Home / Technology / Poor iPhone Sale Scare Apple, Frustrating iPhone 5G Delay, Great iPhone XR Price Cut

Poor iPhone Sale Scare Apple, Frustrating iPhone 5G Delay, Great iPhone XR Price Cut




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In this week, Apple Loop is back on another week with news from Cupertino. Apple's response to falling iPhone sales, no 5G for next year's iPhone, the return of TouchID, No New AirPods for Christmas, The First Official iPhone XR Cover and the Legend of the Apple Store.

Apple Loop is here to remind you of some of the many discussions that have happened around Apple over the past seven days ( and you can read my weekly digestion of Android news here at Forbes ).

iPhone XR's $ 300

price Apple continues to respond to the low sales of iPhone with decisions that feel more panic and planned. Take the final $ 300 discount on iPhone XR. The announcement was just over a month after it was released, this is another sign that Apple's 2018 smartphone portfolio does not deliver expected volumes. Must swap an iPhone 7 Plus for to get the discount, but Apple announces a cut in the iPhone process on its website is not a good sign as I reported earlier this week :

Although Tim Cook and his team want to move to Services for more of their income require "access to the iPhone as a luxury product" a high fare that people are willing to pay (and Apple's books require high margins at the high price of these new smartphones).

If people are not willing to pay, either Apple will need to lower annual hardware sales (and a smaller user pool to sell services and accessories) or directly cut in the price of the new iPhone family. The former will make it much harder to build the service side of the business, while the latter would be a smart acknowledgment that the iPhone pricing strategy is incorrect.

More details here at Forbes .

Start the official sale of iPhone XR smartphones in a Moscow reseller store, an Apple Authorized Reseller. Sergei Savostyanov / TASS (Photo by Sergei SavostyanovTASS via Getty Images) Getty

Apple's 5G Pain

Provided Apple can encrypt September 2019 and the next annual iteration of iPhone, what can Cupertino city on? There is a problem. As the Android world includes 5G partnerships in the United States, the UK and beyond, Apple will be left without a 5G handset in 2019 … and can wait for Q3 2020 before the super fast connection can be offered to the iOS believers. Bloomberg's Apple team has details :

As with 3G and 4G, the two previous generations mobile technology will wait as long as one year after the first distribution of the new networks before the main product gets the opportunity to access to them, the people said, who asked not to be identified to discuss the company's plans.

… & nbsp; This time, 5G Boosters claim that the switch is a much higher speed upgrade, making Apple's decision to wait risky. The communities open floodgates for new types of mobile computing, say 5G attorneys.

Forbes Gordon Kelly looks at the potential impact that a two year wait could have on Apple:

In fact, 5G is so fast and reliable it is expected to switch home broadband and it changes the game for how We use and what we can expect from our phones. This is not a technology you benner for a few years.

5G adds a further problem to Apple too. When the company eventually gets 5G to its iPhones, the technology comes with higher licensing costs than 4G that will drive up the prices. For rivals, this is easier to swallow, but Apple is already under attack for high prices and additional ownership costs.

More about the delays here at Forbes .

Return of TouchID

What can Apple offer in its next phones? It seems that the only step may be to bring back technology to iPhone as it quickly rejected in a rush to offer something new on iPhone X. Is it time to welcome TouchID and fingerprint recognition on iPhone?

The modern twist is the use of fingerprint reader technology on the display, and Apple notes that Apple is currently evaluating biometric sensor O-movies, General Interface Solution and TPK Holding. Interestingly, this is said to be for next year's iPads first, but used as a trial before introducing it into new iPhones.

Why iPads first? Apple is looking for a solution to reduce the bracket size and eliminate the home button on the iPad and iPad mini series, but avoid the cost of adding the face ID. A fingerprint reader on the display meets this job perfectly. It also gives Apple a lower risk line to know the technology before it is added to the premium iPhone and iPad Pro series.

Gordon Kelly discusses the idea here .

No New AirPods for Christmas

Although it will not be updated to AirPods before Christmas, an update of Apple's wireless headphones is expected in early 2019. These will not be AirPods 2, instead, will They contain new charging options and an improved carrier case. Andrew Liptak reports :

It was rumors all summer that upgraded AirPods were going to debut during the fall's product launches, but they never came to the stage. If [analyst Ming-Chi Kuo] predictions are correct, the new models will have "wireless charging support", although it is not clear whether it means an upgraded case or earpiece itself. There are some other changes that match previous rumors too – Kuo says that the next model comes with upgraded Bluetooth specifications, an upgraded hinge on the case, and some internal components will be a bit more expensive. There have also been rumors that 2019 will also bring a new set of high-end AirPods that will be water-repellent and will cause noise interruption.

More at The Verge . Like or AirPods 2, a recently published patent suggests that Apple can look to make the Airpods symmetrical to fit both ears, then use biometric detection to find out if it's the right channel or left channel: [19659004] AirPods like described in the earplugs with compatible member patents, will contain biometric sensors that can make certain measurements when they touch the skin. Furthermore, the sensors will determine if an AirPod is inserted into the right or left ear and adjust the audio output and microphone usage accordingly. Also, these new AirPods will fit and feel even better than the first models.

More about patent and new design on BGR .

A person takes a photo of a set of wireless Apple AirPods during a media event at Bill Graham Civic Auditorium in San Francisco, California (Photo: Josh Edelson / AFP / Getty Images) Getty

Protect Your iPhone XR

Following on from Daring Fireball Note last week about the lack of official Apple cases for iPhone XR … Apple has announced an official Apple case for iPhone XR. To prevent the colorful choices of the XR screen from being hidden, the case is a transparent polycarbonate shell with flexible buttons. David Phelan points out the relevant questions :

It looks great, it's perfect and it fits perfectly. It snaps around the edge of the phone so the screen is partially protected, unlike some cases where a screen protector is also needed.

There are cases that provide better protection, such as Mous and colorful patterns than the simple effect here. But in terms of pure, transparent protection that lets you see iPhone in all its glory, it's pretty good.

More here at Forbes .

And finally …

As Tim Cook's Apple looks for increased revenue from services, Apple Store becomes even more critical of the ongoing financial success. Jonny Bunning takes a closer look at & nbsp; on what he describes as "a well-managed fiction story" of employees, forbidden words and the idea of ​​not working in a store, but for a higher call:

Johnson and Jobs wanted ambassadors who did not intend to sell products – unique Apple Store employees did not receive any commission – but to create positive customer sentiment and restore trust to the brand when it broke. It was hard to do if your stuff climbed with everyone else in a big electronics store, monitored by third-party staff who lacked any special expertise or interest in what you wanted to sell.

The goal was to take full control of the brand image while it is being humanized. The problem, however, was that people could be quite uneasy.

More at The Guardian .

Apple Loop gives you seven days worth of highlights every weekend here at Forbes. Do not forget to follow me so you do not miss any coverage in the future. This week's issue of Loop's sister circle, Android Circuit, is also available at Forbes .

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See a look at Apple Loop last week or . Back in another week with Cupertino news, this week's Apple Loop Apple's response to falling iPhone sales, no 5G for next year's iPhone, returning TouchID, no new AirPods for Christmas, the first official iPhone XR cover and the legend of the Apple Store.

Apple Loop is here to remind you of some of the many discussions that have happened around Apple the last seven days (and you can read my weekly digestion of Android news here at Forbes).

] iPhone XR's $ 300

price Apple continues to respond to the low sales of iPhone with decisions that feel more panic and planned. Take the last $ 300 discount on iPhone XR announced a little over a month after it was released, this is another sign that Apple's 2018 smartphone portfolio does not deliver expected volumes. Of course, you have to trade in a iPhone 7 Plus to get discount but Apple announces a cut in the iPhone process on its website is not a good sign as I reported earlier this week:

Although Tim Cook and his team are looking to move to services for more of their income, "Access to iPhone as a luxury product" A high fare that people are willing to pay (and Apple's books require high margins at the high price of these new smartphones). [19659005] If people are not willing to pay, either Apple may need to lower annual hardware sales (and a smaller pool of users who sell services and accessories) or directly cut in the price of the new iPhone family. The former will make it much harder to build the service side of the business, while the latter would be a smart acknowledgment that the iPhone pricing strategy is incorrect.

More details here at Forbes.

Starting official sales of iPhone XR smartphones in a Moscow re: Store Store, an Apple Authorized Reseller. Sergei Savostyanov / TASS (Photo by Sergei SavostyanovTASS via Getty Images) Getty

Apple's 5G Pain

Provided Apple can encrypt September 2019 and the next annual iteration of iPhone, what can Cupertino city on? There is a problem. As the Android world includes 5G partnerships in the United States, the UK and beyond, Apple will be left without a 5G handset in 2019 … and can wait for Q3 2020 before the super fast connection can be offered to the iOS believers. Bloomberg's Apple team has details:

As with 3G and 4G, the two previous generations of mobile technology will wait as long as one year after the first deployment of the new networks before the main product gets access to them, the people who asked if not to be identified to discuss the company's plans.

… This time 5G Boosters claim that the switch is a much larger speed upgrade, making Apple's decision to wait risky. The network will open floodgates for new types of mobile computing, say 5G attorneys.

Forbes Gordon Kelly looks at the potential impact that a two-year wait can have on Apple:

In fact, 5G is fast and reliable, it is expected to switch home broadband and it changes the game for how we use and what we can expect from our phones. This is not a technology you benner for a few years.

5G adds a further problem to Apple too. When the company eventually gets 5G to its iPhones, the technology comes with higher licensing costs than 4G that will drive up the prices. For rivals, this is easier to swallow, but Apple is already under attack for high prices and additional ownership costs.

More about the delays here at Forbes.

Return of TouchID

What can Apple offer in its next phones? It seems that the only step may be to bring back technology to iPhone as it quickly rejected in a rush to offer something new on iPhone X. Is it time to welcome TouchID and fingerprint recognition on iPhone?

The modern twist is the use of fingerprint reading technology on the display, and Apple notes that Apple is currently evaluating biometric sensor O-movies, General Interface Solution and TPK Holding. Interestingly, this is said to be for next year's iPads first, but used as a trial before introducing it into new iPhones.

Why iPads first? Apple is looking for a solution to reduce the bracket size and eliminate the home button on the iPad and iPad mini series, but avoid the cost of adding the face ID. A fingerprint reader on the display meets this job perfectly. It also gives Apple a lower risk line to know the technology before it is added to the premium iPhone and iPad Pro series.

Gordon Kelly discusses the idea here.

No New AirPods For Christmas [19659001] Although there will not be updated AirPods before Christmas, an update of Apple's wireless headphones is expected in early 2019. These will not be AirPods 2, instead they will contain new charging options and an improved carrying case. Andrew Liptak reports:

It was rumors all summer that upgraded AirPods would debut during the fall's product launches, but they never came to the stage. If [analyst Ming-Chi Kuo] predictions are correct, the new models will have "wireless charging support", although it is not clear whether it means an upgraded case or earpiece itself. There are some other changes that match previous rumors too – Kuo says that the next model comes with upgraded Bluetooth specifications, an upgraded hinge on the case, and some internal components will be a bit more expensive. There have also been rumors that 2019 will also bring a new set of high-end AirPods that will be water-repellent and will cause noise interruption.

More at The Verge. Like or AirPods 2, a recently published patent suggests that Apple can look to make the Airpods symmetrical to fit both ears, then use biometric detection to find out if it's the right channel or left channel: [19659004] AirPods like described in the earplugs with compatible member patents, will contain biometric sensors that can make certain measurements when they touch the skin. Furthermore, the sensors will determine if an AirPod is inserted into the right or left ear and adjust the audio output and microphone usage accordingly. Also, these new AirPods will fit and feel even better than the first models.

More about patent and new design at BGR.

A person takes a photo of a set of Apple AirPods set during a media event at Bill Graham Civic Auditorium in San Francisco, California (Photo: Josh Edelson / AFP / Getty Images) Getty

Protecting Your iPhone XR

Following from Daring Fireballs last week's note of official Apple cases for iPhone XR … Apple has announced an official Apple case for iPhone XR. To prevent the colorful choices of XR behind hidden, the case is a transparent polycarbonate shell with flexible buttons. David Phelan points out the relevant questions:

It looks great, it fits perfectly and it snaps a bit around the edge of the phone so that the screen is partially protected, unlike some cases where a screen protector is also needed.

There are cases that provide better protection, such as Mous, and more colorful patterns than the simple effect here. But when it comes to clean, transparent protection that lets you see iPhone in all its glory, it's pretty good.

More here at Forbes.

And finally …

As Tim Cook's Apple looks at increased revenue from services, the Apple Store becomes even more critical for ongoing financial success. Jonny Bunning takes a closer look at what he describes as "a well-known fiction story" of employees, forbidden words, and the idea of ​​not working in a store, but for a higher call:

Johnson and Jobs wanted ambassadors who were invisible role was not selling products – uniquely, Apple Store employees do not receive any commission – but to create positive customer sentiment and to restore trust in the brand when it broke. It was hard to do if your stuff climbed with everyone else in a big electronics store, monitored by third-party staff who lacked any special expertise or interest in what you wanted to sell.

The goal was to take full control of the brand image while it is being humanized. The problem, however, was that people could be quite uneasy.

More at The Guardian.

Apple Loop gives you seven days worth of highlights every weekend here at Forbes. Do not forget to follow me so you do not miss any coverage in the future. Last week's Apple Loop can be read here, or this week's issue of Loop's sister circle, Android Circuit, is also available at Forbes.


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