The parent company of WordPress.com and Tumblr will acquire podcast player Pocket Casts from a public media consortium that included NPR among other organizations.
Automattic announced that they are looking forward to creating integrations with their WordPress.com product – it just promoted a new CMS plugin from Spotify-owned podcasting company Anchor in February ̵
Podcast Media LLC, the owners of Pocket Cast since 2018, and its shareholders have not yet issued a statement on this agreement from the press.
NPR noted in its latest financial accounts in December that the board of the group was looking for a buyer for the app with the goal of disposal by October. The group, which currently includes New York Public Radio, Chicago Public Media and the BBC, struggled to monetize the app with the introduction of paid features and lost a significant portion of its investment.
Pocket Casts is the second pickup Automattic has made in as many months – the purchased journal app App Day One in June.