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Peter Moore returns to the video game industry, joining Unity



Peter Moore, the tattoo enthusiast and former leader of Sega, Microsoft and Electronic Arts, returns to the gaming industry. Moore announced on Twitter on Wednesday that he has joined engine manufacturer Unity Technologies to lead his division for sports and live entertainment as senior vice president and general manager.

Moore, 66, had spent the last four years in some of a sports nut’s dream job: CEO of Liverpool Football Club, his favorite team since childhood. In their time, the Reds won the Premier League in the 2019-20 season, their first league championship in 30 years. The club also took the UEFA Champions League title in 201

9 (and the Super Cup after that), plus the FIFA Club World Cup in 2019.

Prior to that, Moore spent a decade as head of Electronic Arts (with time as CEO and president of EA Sports). By joining Unity, Moore will be reunited with John Riccitiello, who took Moore to EA in 2007 when he was CEO. Riccitiello is currently the CEO of Unity.

Personal and known to longtime video game fans, Moore is also remembered as the president of Sega of America during the launch of Dreamcast in 1999 (and, less fortunately, the guy who had to announce the console’s untimely death).

After that, he joined Microsoft’s Xbox division, where he is best known for guaranteeing Halo 2November 9, 2004, launch date with a tattoo on the right arm.

Although Moore still answers questions about the ink, its continued existence is still unconfirmed.




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