NBCUniversal’s Peacock fills a significant gap in its distribution map, and enters into an agreement with Samsung, the number 1 manufacturer of smart TVs.
The streaming service, which was launched last spring before it became national in the summer of 2020, will go live on Samsung from Tuesday.
Samsung said in December last year that the advertising-based video platform reaches 45 million American households. The carriage agreement comes about a month and a half before the planned start of the Olympics in Tokyo, which NBCUniversal plans to have a record 7,000 hours of programming. Peacock also premieres at DreamWorks’ Boss Baby follows up exclusively on Peacock this summer.
Roku and NBCU reached an agreement last fall, but are still Amazon Fire TV, although the Olympics and other programming are likely to accelerate the ongoing discussions. Peacock had 42 million sign-ups as of March 31
“Samsung is a powerful platform, and we are excited to bring Peacock to millions of their dedicated streamers across the country,” said Maggie McLean Suniewick, President, Business Development and Partnership, Peacock.
Peacock has a free, basic level and a premium level for $ 5 a month or $ 10 without ads.
“The launch of Peacock enables Samsung to expand its leading news and entertainment offering with world-class content and programming from NBCUniversal,” said Salek Brodsky, VP of Strategic Partnerships and Business Development for Samsung Electronics. “Just in time for the Olympics, our partnership with Peacock also means that Samsung users will now have more ways to access and enjoy the Tokyo Games.”