In the evening, Twitch announced a major downgrade that soon came to its paid Twitch Prime service. As of September 14, any renewal of the paid service (as part of a paid Amazon Prime subscription) will expire.
On that day, existing paid Amazon Prime (and thus Twitch Prime) subscribers will continue to receive an ad-free viewing experience on the site, which mainly concerns live streaming of video games. Any renewals paid after the current date, either on a monthly or annual basis, will turn the switch and turn on video ads again, to be played at random intervals under Twitch video streams.
In short: if you want to reap your ad-free Twitch benefits via Amazon Prime for as long as possible and you like to pay for Amazon service, create your subscription before September 1
After the offer expires, Twitch is still pleased to get the members back to a no -Advertising experience … at an additional cost. By paying $ 9 per month, Twitch members can add a "Turbo" membership to their profile, which disables ads across the site and adds a few other benefits (cosmetic options while chatting in Twitch, larger video storage for video players ). If viewers only want to skip single channel ads, they can pay that channel's monthly subscription fee, although this varies on channel for channel. (Twitch has not clarified whether Channel Channels lose revenue by offering a subscription without advertising.)
"Advertising is an important source of support for creators who make Twitch possible," wrote Twitch in his announcement to subscribers. "This change will strengthen and expand this creativity for creators so they can get more support from their viewers to do what they love."
The second update in today's announcement is more Amazon-centric: a change in pre-order discount on new computer games. Instead of offering a 20 percent discount on pre orders, Amazon will now offer its paying Prime members a flat $ 10 discount on these orders. In some cases, there is only a slight change (with $ 60 games being discounted $ 10 instead of $ 12), but pricier special issues will see their discounts sink more significantly.
Twitch Prime still comes with significant benefits as part of the $ 119 / year Amazon Prime subscription fee. It includes a single paid subscription per month and a host of free PC game downloads (through Twitch's desktop client) that does not expire when a Twitch Prime membership ends. However, the ad-free option, scattered throughout the site, is quite a significant advantage for losing crucial viewers, and the fact that Twitch wants $ 108 a year for perk seems to indicate how much the value it allocates to the site's advertising potential.
The news follows an announcement-related announcement from Netflix last week: The leading video subscription service has begun testing ads for its own series as disturbances between other binges.