Activision Blizzard has sold an Atlanta Expansion Run in its Overwatch League to a group funded by Georgia-based conglomerate Cox Enterprises, league sources told ESPN.
The Atlanta Group is the first to conclude agreements to join the Overwatch League in Season 2, which is expected to start in 2019. Two organizations, McCourt Global and Nenking Group, conclude negotiations to acquire regional rights to Paris and Guangzhou, China, said sources to ESPN on Thursday. Activision Blizzard Esports League CEO Pete Vlastelica told the former German newspaper Handelsblatt that the league will add six new franchises in North America, Europe and Asia-Oceania for season 2.
Activision Blizzard concludes deals for two Overwatch League expansion slots with organizations representing Paris and Guangzhou, China, said league sources for ESPN.
Overwatch League players from all over the world, especially from South Korea, came down to LA over the past year. They all had to adapt to life outside their home country, oh and play a game based on professional-level communication.
In front of the Overwatch League final between London Spitfire and Philadelphia Fusion in Brooklyn, NYXL's Park "Saebyeolbe" Jong-ryeol received the royal treatment on a wet Citi field this afternoon.
Expansion track is expected to sell for $ 30-60 million, sources told ESPN in June. The specific prize depends on the number of bidders, the Overwatch player's density and general population in each city, according to sources. Slots in the introductory season sold for $ 20 million each.
A Cox-funded group representative participated in the Overwatch League Finals in Brooklyn, New York on Friday, said sources. In addition to attending the event, he participated in a private ownership community on Thursday, according to sources. Bobby Kotick, Bobby Kotick, Overwatch League Commission Nate Nanzer, Vlastelica and a number of other Activision Blizzard team companies and sales staff, also participate in a two-day event.
Cox Enterprises was founded in 1898 and has since become one of the largest companies throughout the Atlanta Metroom Council; The company has more than 60,000 employees in all its subsidiaries. It owns such as Cox Communications, Cox Media Group, Kelly Blue Book, Autotrader.com, the Atlanta Journal-Constitution and more. It also invests in a number of new technology and media businesses.
In 2017, the company made over $ 20 billion in revenue. Its primary family, the Cox family, was the fifth richest family in the United States in 2016, with a total net worth of over 41 billion dollars, according to Forbes. The Cox Enterprises company is still owned and operated by the grandchildren of the founder, James M. Cox. Overwatch League investment is the only current prelude to Cox in professional esports.
Cox is the second major conglomerate to fund an Overwatch League franchise. In September, Comcast and its subsidiary Spectacor bought sports and venue Philadelphia Palace in the Overwatch League for $ 20 million. The company later appointed Comcast's CEO Brian Roberts son, Tucker Roberts, to run the operation. Comcast's Philadelphia Fusion will compete in the second half of the Overwatch League Grand Finals at the Barclays Center in Brooklyn on Saturday.
Overwatch League was perceived through 2016 and 2017. Since November 2016, Kotick and his staff have recruited some of the wealthiest and most successful business and sports families in the United States to buy franchises in the league. Existing owners include Spectacor, New England Patriots owner The Kraft Group, New York Mets sister company Sterling.VC and Los Angeles Rams and Denver Nuggets ownership Kroenke family.
Activision Blizzard and Cox did not respond to comments at the time of publication.