While my heart is on OLED, the Z9F looks very impressive for an LED set. Most importantly, Sony determined the dreaded angle system that hurts every LED TV, where the colors appear more washed out while moving toward the sides. There is something that still affects Sony's former high-end LED set, the X900F. The X-Motion Clarity feature of the Z9F is a holdover from the previous model, and it helps to smooth the screen motion without all looks like a soap opera (usually due to excessive fluid smoothing).
"We're never happy," said Mike Electronics president Mike Fasulo in an interview. "It's astonishing us at times ̵
Bravia Master Series are also the first TVs that have Netflix's calibrated mode, which optimizes the image settings for shows and movies from streaming service. Based on a few short clips from Lost in Space the new mode seems to provide a more accurate picture. And since most consumers do not spend a lot of time calibrating their new TVs, it seems wise for Netflix to offer a one-click option for better quality. (Fortunately, Netflix settings also prevent the soap opera effect.)