- OnePlus co-founder Carl Pei has revealed his new startup, called Nothing.
- The company will launch smart devices in the first half of the year.
OnePlus co-founder Carl Pei left the smartphone maker last year and later confirmed he was working on a new venture. Pei has now confirmed that the new company is called Nothing.
“Nothing aims to remove barriers between people and technology to create a seamless digital future,” reads an excerpt from a press release from the company. So what will the company really offer, then?
Well, the company noted in the release that the first “smart devices” were to be launched in the first half of the year.
However, it did not reveal anything more specific, but Pei told earlier The cable that the company is sound-related, and that more products will come in 2021. The management at the time added that the new company was about more than just headphones.
Told Pei The Verge that nothing will offer products in several categories, and aims to build an ecosystem of products.
“The ultimate vision of having everything connected seamlessly, it can only happen when you have multiple categories of products connected,” the OnePlus co-founder was quoted as saying. He also added that the company plans to make most of its money on hardware instead of software subscriptions, with previous speculation pointing to a music service.
In what seems like a shot at the former company OnePlus, Pei also suggested that nothing will “brand someone else’s products again.”
It is also worth noting that Nik’s European leader is David Sanmartin, who was most recently OnePlus’ European e-commerce director, according to his LinkedIn profile.
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