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Home / Technology / OnePlus CEO confirms that its 5G phone will cost $ 200 to $ 300 more than OnePlus 6T

OnePlus CEO confirms that its 5G phone will cost $ 200 to $ 300 more than OnePlus 6T



OnePlus is determined to be the driving force behind 5G – but that does not mean you will not be able to purchase a 4G version of OnePlus 7 in 2019.

OnePlus CEO Pete Lau confirmed TechRadar that the company plans to release a 4G -variant of the phone along with the 5G toting version for those who do not want support for next-generation internet connection.

Lau told TechRadar at Qualcomm Snapdragon Summit 2018, "Because 5G will be very much for a small unique part of enthusiasts, we will have a 4G product also developed and available in parallel."

The price of the handset is set to to be more expensive than we have been used to from the brand, with Lau saying that "my forecast is that the price will be between $ 200 and $ 300 higher for the 5G device. It's not necessarily a problem for users like [5G] it's They are looking for.

"We've never set out to make a product cheaper to be cheaper. It has largely been a transition to the unique business model.

"Because of what has been able to offer, many will see the existing OnePlus flagship compared to other flagships that are a much more reasonable price."

Releasing a 4G version of its next phone along with the more expensive 5G phone will allow the company to remain competitive while offering the next generation internet connection to those who want it.

Lau believes strongly that the innovation of 5G is a successor to the brand, and soon so that's why the brand presses hard on its mission to get a 5G phone on sale.

"From the OnePlus community's user perspective, this is very much something they are interested in addressing as early as possible. Everyone sees it as disturbing and they want the technology as well as a better understanding of how It can be used, said Lau. 1

9659010] Why OnePlus?

"There is no mark that is more suitable to dive into the 5G room hard and early than OnePlus. It's hard to know if other brands would have a user base that would go after a 5G device early, but for that it is quite clear. "

" There is no brand that is more suitable to dive into the 5G room hard and early "

Pete Lau, OnePlus

OnePlus has confirmed that it plans to bring the first 5G phone to market in Europe with a special partnership with EE in the UK. There was no specific news for the United States or a worldwide launch, and that's because the company has not yet decided on its route in other countries.

"We do not have a fixed plan in place and there is something 5G for us is a very important strategic direction and something we feel we can do a lot with in this room so we will discuss this as a strategy with more carriers to see what happening can be realized. Lau could not confirm the name or date of release of the company's first 5G phone but believes it will be the first to market in Europe. This is likely to be the company's next phone. It's OnePlus 7.

Exciting possibilities

A 4G single version of OnePlus 7 makes sense and there are many upgrades in the new Qualcomm Snapdragon 855 chipset – which is set to feature in the company's next flagship phone – which can be exploited without exploiting its 5G capabilities.

Lau could not confirm other features we would like to see on his upcoming phone, but he is excited about the other upgrades open for use on Snapdragon 855.

"Camera improvement on the front of AI processing and what's up there is what's the most exciting for me, "said Lau.

" It's very strong on the AI ​​front so [Snapdragon 855] will have a lot of exciting possibilities. "

Gaming is another area of ​​the phone to be upgraded with Snapdragon 855. The company has an enhanced Elite Gaming mode that delivers better graphics capabilities and high-speed multiplayer games with 5G. [19659002] These upgrades have not encouraged the company to explore the idea of ​​a dedicated game phone though.

Instead, OnePlus wants to create an appropriate flagship device capable of high-end gaming, but is not a specific product such as the Razer Phone 2 or the Asus ROG phone.

  Gaming on Razer Phone 2

Gaming on Razer Phone 2

"We will continue to have a very concentrated central focus on performance and create an experience that is fast and smooth. And we do not want to create a device that is specifically designed as a game device.

"We will focus on continuing to create devices that are considered excellent and comfortable for gaming, but we also want them to be very good as your daily drives. That's what we see as a key to our user base. "

Still Focused on Smartphones

Touch Against 5G is an important development for Tings Internet devices that are connected to the internet as smart home appliances or smart speakers.

Just because OnePlus pushes forward in the 5G slot does not mean that the company will expand into a company that makes many devices across your home.

"We will still be focused on what we" I've always focused on – and it's a great flagship smartphone device. But we will be aware of the effect of 5G and how important it will be for the Internet of things.

"We want to focus on what we do best, but carefully follow and evaluate to understand what the potential is for creating greater value for the user who uses devices that are central to their Internet-connected lives."

That does not mean that the company is not interested in the IoT as a whole, it just does not want to make many devices themselves. Instead, the company will look something a little different, which does not put pressure on the company to develop other products.

"For us and onwards, we'd rather work to have a platform on which other devices could communicate and link to the platform and have this kind of ecosystem instead of building lots of things on their own." [19659002] The one device the company currently works, can no doubt fit into the smart home space is the previously announced OnePlus TV. It was announced back in September 2018, and the company is not much closer to a release since its inception, but it is still something the company plans to do.

Lau said, "[OnePlus TV] is in the exploratory phase. The announcement I went back and talked to the team and said that" Ok let's focus on the product. Let's not be distracted by other things, nor will I put a time-limited pressure on you. "

" It's about getting the product right. [The team] have a very aggressive plan that they have put in place for themselves, but from my perspective I do not want them to be over aggressive, and instead I want them to get the product right. "


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