The clubhouse, where members join virtual rooms to have live, unscripted discussions, said Wednesday that it will no longer be invited or run a waiting list to join the app. All iOS and Android users in the US and abroad can now register.
The platform was launched in March 2020 when the pandemic hit the United States, and many remained at home. There was quick talk about Silicon Valley and caught the attention of larger social networks. In January 2021, the Clubhouse was reportedly valued at $ 1 billion.
Clubhouse founders Paul Davison and Rohan Seth said in a blog post in January that they planned to “scale … as fast as we can and open it up to everyone soon.”
; An Android version of the app, which was launched in May, has surpassed 10 million downloads, the company said on Wednesday.
“The invitation system has been an important part of our early history,” Davison and Seth wrote in a blog post on Wednesday. They also said that adding people to the waves has helped “grow the clubhouse in a measured way.”
But the decision to open the platform comes as the app not only has to compete with the return of IRL collections in the US and other markets, but also has to compete with recently launched products from more established social media platforms. Twitter began experimenting with “Spaces” in December, and Facebook launched Live Audio Rooms in late June.
According to data from Sensor Tower, which tracks mobile apps, Clubhouse has seen a significant decline in monthly iOS downloads in recent months, from a peak of 9.6 million downloads in February to just 719,000 in May. In total, the app has reached approximately 29.8 million installations across the App Store and Google Play, according to Sensor Tower.
But Clubhouse suggested that engagement on the platform remains strong.
The clubhouse said that about 500,000 rooms are created on the platform daily, with the average user spending about an hour a day on the app. Last week, it announced an option to route messages to people on the Clubhouse app, called “Backchannel.” Around 90 million messages have been sent, the company said. (In the past, people had to find each other outside the platform to participate in a text-based conversation.)
In its short life, the Clubhouse has already faced a number of questions about whether it is equipped to deal with moderately harmful speech and abuse on its platform, with some members and critics publicly sharing examples of anti-Semitism, misinformation and harassment. While the company has added some security features, there have also been concerns about measures that are meant to help.
“We know there will be many more ups and downs as we scale, and competition from the big networks will be fierce. But we believe the future is created by optimists – and we are happy to continue working to build another type of social network, “wrote Davison and Seth.